Increasing the competitiveness of the organization

The purpose of this study is to develop a project to improve the competitiveness of an organization using the example of the company LLC «Agrosnab».

In accordance with the set goal, the following tasks must be completed in the work:

1. To study the theoretical foundations of the organization's competitiveness.

2. To conduct an analysis of competitiveness using the example of the company LLC «Agrosnab».

3. To develop a project to improve and increase the competitiveness of LLC «Agrosnab».

INTRODUCTION.. 6

1 THEORETICAL BASIS OF ORGANIZATIONAL COMPETITIVENESS. 8

1.1 The nature and role of organizational competitiveness. 8

1.2 Methods of analyzing the organizational competitiveness. 16

1.3 Key factors for increasing the competitiveness of organizations in the target market 22

2 ANALYSIS OF COMPETITIVENESS USING THE EXAMPLE OF THE ENTERPRISE. 33

2.1 General characteristics of the enterprise. 33

2.2 Analysis of trade and economic indicators and business processes of the retail network. 39

2.3 Assessment of the competitive environment and factors influencing the competitiveness of the ILFANI network. 47

3 INCREASING THE COMPETITIVENESS OF THE ENTERPRISE. 56

3.1 Ways to improve the competitiveness of the enterprise. 56

3.2 Organizational measures to improve the competitiveness of the enterprise. 59

3.3 Evaluation of the developed economic efficiency proposals. 61

CONCLUSION.. 65

LIST OF REFERENCES  67

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