Элементы стратегии компании (на английском языке)

Курсовая работа на английском языке на тему "Элементы стратегии компании"

A. EXTERNAL ENVIRONMENTAL ANALYSIS4
1. PEST Analysis4
2. Industry Analysis – Competitors
2.1. Italy’s Cement Industry Analysis
2.2. Direct Competitors9
2.3. Overview of the Competition
2.4. Indirect Competitors
3. Market Analysis – Market Segments
B. INTERNAL ENVIRONMENTAL ANALYSIS
1. Evaluation of Mission Statement
2. Evaluation of Corporate Objectives
2.1. Economical Objectives
2.2. Non-Economical Objectives
3. Evaluation of Functional Areas
4. Evaluation of Current Marketing Strategies
5. Evaluation of Target Market
6. Evaluation of Current Marketing Strategies
6.1.Current Marketing Mix
C. SWOT ANALYSIS
1. Internal Environmental Analysis
2. External Environmental Analysis
How can Holcim Italia turn weaknesses into strengths
How can Holcim Italia use strengths to take advantage of industry or market op-portunities
How can Holcim Italia use strengths to reduce the impact of external threats
RECOMMENDATIONS
RESOURCES

1. “Analytical Solutions”, http://www.worldcement.com/Cement/WC_infocus_analytical.htm
2. www.buzziunicem.it
3. “Cement and Construction in Italy” http://web.aitecweb.com
4. www.cemnet.com
5. www.cementperformance.com
6. www.cembureau.be
7. www.cementir.it
8. www.colacem.it
9. www.factiva.com
10. www.fondazioneitalcementi.it/english
11. www.holcim.it
12. www.holcim.com
13. www.minerals.usgs.gov
14. “Regional Review”, http://www.worldcement.com/Cement/WC_regional_review_july05.htm
15. www.uneptie.org
16. “World Cement Industry Forecasts to 2010”, http://www.bharatbook.com/bookdetail.asp?bookid=15137&publisher
17. www.worldcement.com