Ответы на тесты / ЭИОС ВФ РЭУ / Иностранный язык профессионального общения английский (4 семестр) / 334 вопроса / КлР - Упражнения 3 - КлР 16.12 + Итоговый тест
В файле собраны ответы к тестам из курса ЭИОС ВФ РЭУ / Иностранный язык профессионального общения английский (4 семестр).
ПОИСК ВОПРОСА ПО ТЕКСТУ (Ctrl + F).
Результаты сдачи представлены на скрине.
После покупки Вы получите файл, где будет 334 вопроса с ответами. Верный ответ выделен по тексту.
В демо-файлах представлен скрин с результатами тестирования, а также пример, как выделены ответы.
Все набрано в Word, можно искать с помощью поиска.
Ниже список вопросов, которые представлены в файле.
Также Вы можете посмотреть другие мои готовые работы у меня на странице по ссылке:
КлР - Упражнения 3 - Present Perfect vs Past Simple
Вопрос 1
Напишите глагол во времени Present Perfect или Past Simple
He (just \ return) from abroad.
Вопрос 2
Напишите глагол во времени Present Perfect или Past Simple
He (leave) the office 10 minutes ago.
Вопрос 3
Напишите глагол во времени Present Perfect или Past Simple
She (work) for the same company for the last 5 years.
Вопрос 4
Напишите глагол во времени Present Perfect или Past Simple
They first (meet) 10 months ago.
Вопрос 5
Напишите глагол во времени Present Perfect или Past Simple
They (recently \ introduce) flexitime.
Вопрос 6
Напишите глагол в правильной форме Present Perfect или Past Simple
There (be) a lot of innovations in the late 20 years.
Вопрос 7
Напишите глагол в правильной форме Present Perfect или Past Simple
Last week they (have) a lot of difficult meetings.
Вопрос 8
Напишите глагол в правильной форме Present Perfect или Past Simple
He (work) hard last week.
Вопрос 9
Напишите глагол в правильной форме Present Perfect или Past Simple
They (move) to a new office recently.
Вопрос 10
Напишите глагол в правильной форме Present Perfect или Past Simple
More than 50 employees (lose) their jobs last month.
Вопрос 11
Напишите глагол в правильной форме Present Perfect или Past Simple
They (not deliver) our order yet.
Вопрос 12
Напишите глагол в отрицательной форме в правильном времени
He (return) from abroad yet.
Вопрос 13
Напишите глагол в отрицательной форме в правильном времени
She (come) to the meeting on time yesterday.
Вопрос 14
Напишите глагол в отрицательной форме в правильном времени
We (see) the Managing Director since 9 a.m..
Вопрос 15
Напишите глагол в отрицательной форме в правильном времени
She (pass) the exam last Friday.
Вопрос 16
Напишите глагол в отрицательной форме в правильном времени
He (write) the report yet.
Вопрос 17
Напишите глагол в отрицательной форме в правильном времени
I (apply) for the new job last week.
Вопрос 18
Напишите вопрос из предложенных слов
? (when \ she \ interview \ Peter).
Вопрос 19
Напишите вопрос из предложенных слов
?
(he \ return \ from Moscow \ yet)
Вопрос 20
Напишите вопрос из предложенных слов
?
(when \ they \ apply \ for the job)
Вопрос 21
Напишите вопрос из предложенных слов
?
(you \ ever\ be \ abroad)
Вопрос 22
Напишите вопрос из предложенных слов
(when \ he \ leave \ the message)
Вопрос 23
Напишите вопрос из предложенных слов
?
(she \ ever \ give \ a presentation)
Вопрос 24
Напишите вопрос из предложенных слов
?
(why \ she \ resign \ from the company)
Вопрос 25
Напишите вопрос из предложенных слов
? (how long \ she \ work \ as a doctor)
Вопрос 26
Напишите вопрос из предложенных слов
?
(how long \ they \ be unemployed)
Вопрос 27
Напишите вопрос из предложенных слов
?
(why \ she \ refuse \ the offer)
Вопрос 28
Закончите разделительный вопрос
She has just returned from abroad, ?
Вопрос 29
Закончите разделительный вопрос
He left the office 10 minutes ago, ?
Вопрос 30
Закончите разделительный вопрос
We have recently opened a new office in Boston, ?
Вопрос 31
Закончите разделительный вопрос
They took early retirement, ?
Вопрос 32
Закончите разделительный вопрос
We hired 10 new employees, ?
Вопрос 33
Закончите разделительный вопрос
You have finished the report, ?
КлР 14.10 - Упражнения 4 - Future Simple vs Present Continuous
Вопрос 1
Напишите глагол во времени Present Continuous или Future Simple
According to his schedule, he (come) tomorrow at 12 p.m.
Вопрос 2
Напишите глагол во времени Present Continuous или Future Simple
OK. I (meet) you at 5 p.m. at the cinema.
Вопрос 3
Напишите глагол во времени Present Continuous или Future Simple
We are expecting that our sales (rise) next week.
Вопрос 4
Напишите глагол во времени Present Continuous или Future Simple
He hopes that you (accept) the offer.
Вопрос 5
Напишите глагол во времени Present Continuous или Future Simple
According to your accountants department, our profit (decrease) right now.
Вопрос 6
Напишите глагол во времени Present Continuous или Future Simple
She (go) to the conference this Friday.
Вопрос 7
Напишите глагол во времени Present Continuous или Future Simple
I (see) the doctor at 2 p.m. I have an appointment.
Вопрос 8
Напишите глагол во времени Present Continuous или Future Simple
Agreed. We (deliver) the goods next Tuesday.
Вопрос 9
Напишите глагол во времени Present Continuous или Future Simple
I think he (speak) in the afternoon. It hasn't been decided yet.
Вопрос 10
Напишите глагол во времени Present Continuous или Future Simple
Perhaps, there (be) a short rise in prices at the end of the year.
Вопрос 11
Поставьте глагол в отрицательную форму в правильном времени
He (meet) you in the evening, he is busy.
Вопрос 12
Поставьте глагол в отрицательную форму в правильном времени
They (go) on holiday to Turkey this August. They have tickets to Manila.
Вопрос 13
Поставьте глагол в отрицательную форму в правильном времени
I'm sorry, but she (take) the test on Wednesday. She has fallen ill.
Вопрос 14
Поставьте глагол в отрицательную форму в правильном времени
We (have) the meeting at 5 p.m. anymore. It has been postponed till tomorrow..
Вопрос 15
Поставьте глагол в отрицательную форму в правильном времени
I think, the price (change) till next month.
Вопрос 16
Поставьте глагол в отрицательную форму в правильном времени
You (attend) the presentation on Thursday, Monica. It has been rescheduled for Saturday.
Вопрос 17
Напишите вопросительное предложение из предложенных слов
? ( who \ you \ see \ at 2 p.m.)
Вопрос 18
Напишите вопросительное предложение из предложенных слов
? (where \ she \ meet\ the delegates)
Вопрос 19
Напишите вопросительное предложение из предложенных слов
? ( they \ go \ to the party)
- I'm not sure.
Вопрос 20
Напишите вопросительное предложение из предложенных слов
- , please ? (you \ open\ the window)
-Sure. It's too hot in here.
Вопрос 21
Напишите вопрос из предложенных слов
- , sir ? (you \ sign \ here)
- Certainly.
Вопрос 22
Напишите вопрос из предложенных слов
- , Peter ? (how many \ delegate \ come \ to the conference)
- About 150.
Вопрос 23
Напишите вопрос из предложенных слов
, Marry ? (when \ you \ see\ the doctor)
-Tomorrow at 10 a.m.
Вопрос 24
Напишите вопрос из предложенных слов
, Nick ? (when \ the general director \ arrive)
- In the afternoon.
Вопрос 25
Закончите разделительный вопрос
There will be a decrease in interest rate next month, ?
Вопрос 26
Закончите разделительный вопрос
She is flying to Boston next Tuesday, ?
Вопрос 27
Закончите разделительный вопрос
We are hoping for the best, ?
Вопрос 28
Закончите разделительный вопрос
We won't be on time, ?
Вопрос 29
Закончите разделительный вопрос
They are arriving soon, ?
Вопрос 30
Закончите разделительный вопрос
The office will be ready in a month, ?
КлР 08.11- Работа с лексикой 4 - Planning
Вопрос 1
Сопоставьте русские и английские слова
diary
interrupt
training
distract
list
single-minded
priority
time management
urgency
delegate
pursue
expertise
allocation
deploy
Вопрос 2
Planning is
allocation, the way that individuals and organizations deploy their resources such as time, money and .
In the case of individuals there is a worldwide industry with its calenders, diaries, electronic personal and time management training. These courses give some obvious advice.
Make of things you have to do. Classify them in terms of and priority.
Pursue tasks -mindedly. Do not allow yourself to waste time through and interruptions.
. Do not try to do everything yourself.
Do not try to be a
in everything. Do each task so that it is "good enough" for the circumstances.
Вопрос 3
For complex projects involving
people and tasks, you should use the Gantt . This is the that shows the different stages of a project, indicating the that can be done at the same time as others, and those that must wait until other tasks are . Originally conceived over 100 years ago, Gantt charts are now produced using computer . Other computer-based time tools have been developed by particular companies or are
commercially.
Companies also have to plan for
that they do not want such disasters. planning is designed to prepare for the worst, with specific plans of action for disaster , including handling of the media and
the company's reputation.
Organizational planning is one element of
, where a company makes long-term plans about the future development of their . They have to anticipate competitors activities, as well as trends in general economic and political . Very large organizations have teams of planners trying to predict how this environment may change and how they may
for and influence this change.
Вопрос 4
Найдите в тексте на вопрос ( в конце поставьте точку)
When were the Gantt charts conceived?
Вопрос 5
Найдите в тексте на вопрос ( в конце поставьте точку)
What does the Gantt chart indicate?
Вопрос 6
Найдите в тексте на вопрос ( в конце поставьте точку)
Must all tasks be done at the same time?
Вопрос 7
Найдите в тексте на вопрос ( в конце поставьте точку)
What produces Gantt charts nowadays?
Вопрос 8
Найдите в тексте на вопрос ( в конце поставьте точку)
What time management tool helps to prepare for disasters?
Вопрос 9
Найдите в тексте на вопрос ( в конце поставьте точку)
Long-term plans are an element of strategy, aren't they?
Вопрос 10
Найдите в тексте на вопрос ( в конце поставьте точку)
Who does strategy planning in large organizations?
Вопрос 11
Найдите в тексте на вопрос ( в конце поставьте точку)
What do scenario planners try to predict?
Вопрос 12
Напишите однокоренное существительное
allocate -
Вопрос 13
Напишите однокоренное существительное
interrupt -
Вопрос 14
Напишите однокоренное существительное
distract -
Вопрос 15
Напишите однокоренное существительное
manage -
Вопрос 16
Напишите однокоренное существительное
train -
Вопрос 17
Напишите однокоренное существительное
urgent -
Вопрос 18
Напишите однокоренное существительное
prioritise -
Вопрос 19
Напишите однокоренное существительное
recover -
Вопрос 20
Напишите однокоренное существительное
prepare -
Вопрос 21
Напишите однокоренное существительное
protect -
Вопрос 22
Напишите однокоренное существительное
plan -
Вопрос 23
1. Опишите, как вы планируете обычный рабочий день, семейный праздник, используйте ключевую лексику
implement a plan, arrange a meeting, keep to a budget, meet a deadline, prepare a report, rearrange a shedule, write a plan, collect information, estimate costs, forecast sales, consider options, do research
2.Выберите одну из предложенных ниже тем и напишите, согласны вы или нет и почему (5 предложений)
1. Making lists of things to do is a waste of time.
2. You should plan your retirement from an early age.
3. If you make a plan you should stick to it.
4. There ae some things you can't plan.
используйте союзы и вводные фразы:
however, though, although, but, because, and, unfortunately...
In my opinion, ... \ I believe that ... \
I don't agree that ...
As to my mind ... \ If you asked me... \ Personally, I think...
Speaking about ... it is worth mentioning ...
On the one hand... , on the other hand...
One of the advantages \ disadvantages is ...
To successfully implement a plan, it is essential to arrange a meeting with all stakeholders involved. During this meeting, the team can discuss and delegate tasks, ensuring that everyone is on the same page. It is important to keep to a budget during the implementation process, as it helps to monitor expenses and avoid unnecessary overspending. Meeting a deadline is crucial to the success of any project. By setting clear milestones and establishing a timeline, the team can work towards completing tasks on time. It is also necessary to prepare a report to track progress and address any challenges encountered along the way. Sometimes, unforeseen circumstances may require the team to rearrange a schedule. In such situations, it is important to communicate effectively and reallocate resources accordingly. Writing a plan and collecting information are essential steps before starting any project. By gathering relevant data and considering different options, the team can make informed decisions and minimize risks. Estimating costs and forecasting sales are important aspects of any business endeavor. By carefully analyzing market trends and conducting thorough research, accurate projections can be made, enabling the team to make sound financial decisions. In summary, implementing a plan requires arranging meetings, keeping to a budget, meeting deadlines, preparing reports, rearranging schedules if necessary, writing plans, collecting information, estimating costs, forecasting sales, considering options, and conducting research. By effectively executing these tasks, projects can be successfully completed.
I agree with the statement that if you make a plan, it's important to stick to it. First, the plan helps us structure our actions and goals. It allows us to clearly define exactly what needs to be done and in what order to achieve success.
Secondly, the plan gives us a sense of confidence and self-confidence. If we know that we have a plan that has already been thought out and tested, we can safely go ahead and solve the problems that arise.
Third, sticking to a plan helps us manage time and resources more efficiently. If we deviate from the plan, we risk wasting our time and energy on unnecessary tasks or postponing important things for later.
Fourth, following the plan makes it possible to measure our progress and achievements. If we stick to the plan, we can see what goals we have already achieved and what steps we still need to take. Thus, the plan helps us to assess our progress and make any necessary adjustments.
СР - Работа с лексикой 3 - Stress
Вопрос 1
Сопоставьте русские и английские слова
burn out
pressure
rewarding
satisfaction
downshifting
challenging
rat race
stimulating
stretch
treadmill
overwhelmed
Вопрос 2
Заполните пропуски предложенными вариантами
People like work that is
and gives them satisfaction. A reasonable amount of pressure is : many employees want work that stretches them, is and challenging. It is necessary if you want to have the feeling of
.
But when pressure builds up it's easy to feel
, and this can produce the feeling of stress. It is possible to become stressed out through . People can burn out , become so that they cannot work again. Most jobs have become more
with longer hours and greater pressure.
Many people want to get away from rat race or as they call it and are looking for that are completely unstressful. Some people choose to work from home to be nearer their . They are looking for a better quality of life, healthier balance. They are looking for more quality time with their partners and children. Choosing to work in less stressful way is known as
and rebalancing.
Вопрос 3
Заполните пропуски предложенными вариантами
A whole stress
has grown up with stress therapists and stress . They give advice how to the effects of stress or avoid it. However, other specialists say that the level of stress is than it used to be. Material advantages of modern times give us the that we should have control over our . We are spoilt by material comfort and start to
when we lose even little control over events.
Вопрос 4
Напишите 8 предложений с ключевой лексикой
lifestyle, workaholic, workload, deadline, flexitime, work-life balance, quality of life, working environment
Напишите, что вызывает стресс в повседневной жизни, как вы с ним боретесь
используйте союзы и вводные фразы:
however, though, although, but, because, and, unfortunately...
In my opinion, ... \ I believe that ... \
I don't agree that ...
As to my mind ... \ If you asked me... \ Personally, I think...
Speaking about ... it is worth mentioning ...
On the one hand... , on the other hand...
One of the advantages \ disadvantages is ...
Prolonged exposure to stress can significantly impact an individual's lifestyle.
The workaholic's stress levels were significantly elevated due to the demanding workload.
High levels of workload can lead to increased stress.
The looming deadline was causing significant stress for the team.
Flexitime can help alleviate stress in the workplace.
Maintaining a healthy work-life balance is crucial for managing stress effectively.
Stress can significantly impact the quality of life for individuals of all ages.
The working environment can significantly impact an individual's stress levels.
Have you heard anything about stress? This is when a person has too much to do and starts to get nervous. Here is an example: I have a lot of lessons right now and I still need to prepare for the test. I'm getting nervous and I feel like my head is full of things.
Stress can be due to school assignments, conflicts with friends, family problems, or simply because of fatigue. When a person is stressed, he may have a headache, his mood deteriorates, and sleep problems appear.
It is important to learn how to cope with stress. For example, you can take breaks from school and do what you love, walk outside, play sports or just relax. Sometimes it helps to talk to adults or friends to get rid of the negativity.
If stress lasts for a long time, it can be dangerous for your health. Therefore, it is important to seek help from a psychologist or other specialist who will help you understand the causes of stress and teach you how to manage your emotions.
So stress is a normal condition, but it is important to learn how to deal with it.
Вопрос 5
Выберите 3 профессии и объясните уровень стресса
Miner 8.3 Stockbroker 5.5
Police officer 7.7 Bus driver 5.4
Construction worker 7.5 Psychologist 5.2
journalist 7.5 Farmer 4.8
Airline pilot 7.5 Vet 4.5
Actor 7.2 Accountant 4.3
Doctor 6.8 Lawyer \Solicitor 4.3
Film producer 6.5 Optician 4.0
Musician 6.3 Postman 4.0
Teacher 6.2 Minister \ Vicar 3.5
Social worker 6.0 Nursery nurse 3.3
Librarian 2.0
Police officer
Police service has always been characterized by an increased level of stress – it is not for nothing that all future law enforcement officers are necessarily forced to undergo psychological tests. There are really a lot of stresses in their work: high-profile crimes, the fate of people, the criminal contingent, detentions, operational measures, irregular work schedules and much more. There is nothing strange in the fact that representatives of these professions often "drown" their stresses in alcohol. Skipping working moments through themselves, not everyone can withstand this frenzied pace, leaving the "organs" without having worked for 5 years. And, as it turns out, for good reason: stress leaves an indelible imprint on their lives. Not only is this reflected in behavioral changes, it has no less serious impact on their health and families, which break up much more often than the statistical average. Moreover, suicides are much more common among police officers.
Miner
The work of a miner is probably not only one of the most nervous and stressful, but also the most dangerous. It is difficult not only physically, but also mentally: being at a depth of several hundred meters underground, you cannot be completely sure that you will return home after the shift ... The lack of normal air, constant landslides, flooding, indelible coal dust. At the same time, they hardly become miners from a good life – this is a real vocation, due to the place of your birth and life.
Teacher
Few people, except, of course, the teachers themselves, consider their work stressful. But in fact, the degree of intensity experienced by modern schoolteachers is difficult to compare with any profession at all. The reason is the students. One in four teachers, due to the effects of professional stress, suffers from alcohol addiction. But working with children and parents is only one side of the job. In addition to her, teachers have a huge amount of paperwork, reports, checks, plans, control by the directorate, etc.
КлР 14.10 - Работа с текстом 14 - MULTI-LEVEL SALES STRATEGY
Вопрос 1
Сопоставьте русские и английские слова
earn a commission
facilitate
click-through sale
multi-level
business-to-consumer
affiliate program
customer-to-customer
supplier
intermediary
transaction
Вопрос 2
Сопоставьте русские и английские слова
credibility
process
order fulfillment
prolific
advertise
lease space
drop shippers
entity
used goods
competing website
Вопрос 3
Напишите глаголы в скобках в нужном времени
Present Simple Active or Passive, Present Perfect (1), Past Simple (2)
Amazon 1)
(employ) a multi-level e-commerce strategy. Amazon 2)
(start) by focusing on business-to-consumer relationships between itself and its customers and business-to-business relationships between itself and its suppliers and then 3)
(move) to facilitate customer-to-customer with the Amazon marketplace which 4)
(act) as an intermediary to facilitate transactions. The company 5)
(let) anyone sell nearly anything using its platform. In addition to an affiliate program that lets anyone post Amazon links and earn a commission on click-through sales, there 6)
(be) now a program which lets those affiliates build entire websites based on Amazon's platform.
Some other large e-commerce sellers use Amazon to sell their products in addition to selling them through their own websites. The sales 7)
(process) through Amazon.com and end up at individual sellers for processing and order fulfillment and Amazon 8)
(lease) space for these retailers. Small sellers of used and new goods go to Amazon Marketplace to offer goods at a fixed price. Amazon also 9)
(employ) the use of drop shippers or meta sellers. These 10)
(be) members or entities that advertise goods on Amazon who order these goods direct from other competing websites but usually from other Amazon members. These meta sellers may have millions of products listed, have large transaction numbers and 11)
(group) alongside other less prolific members giving them credibility as just someone who 12)
(be) in business for a long time.
Вопрос 4
Найдите в тексте на вопрос (в конце поставьте точку)
How did Amazon start?
Вопрос 5
Найдите в тексте на вопрос (в конце поставьте точку)
What does Amazon marketplace do?
Вопрос 6
Найдите в тексте на вопрос (в конце поставьте точку)
Can you sell anything using Amazon platform?
Вопрос 7
Найдите в тексте на вопрос (в конце поставьте точку)
How can you earn a commission on click-through sales?
by posting Amazon links
Вопрос 8
Найдите в тексте на вопрос (в конце поставьте точку)
Can affiliates build entire websites based on Amazon's platform?
Вопрос 9
Напишите вопрос к выделенным словам (в конце поставьте вопросительный знак)
Some large e-commerce sellers use Amazon to sell their products.
Вопрос 10
Напишите вопрос к выделенным словам
Amazon leases space for these retailers.
Вопрос 11
Напишите вопрос к выделенным словам
Small sellers of used goods set a fixed price.
Вопрос 12
Напишите вопрос к выделенным словам
Amazon employs the use of drop shippers or meta sellers.
Вопрос 13
Напишите вопрос к выделенным словам
These entities advertise goods from other competing websites.
Вопрос 14
Напишите вопрос к выделенным словам
Meta sellers have large transaction numbers.
Вопрос 15
Сопоставьте русские и английские слова
square feet
suggest
brick and mortar
stock
physical store
dominance
speculation
maintain
commonplace
markup
Вопрос 16
Сопоставьте русские и английские слова
install
sensor
general public
charge account
detect
checkout line
grab off
app
require
shelves
Вопрос 17
Напишите глаголы в скобках в нужном времени
Present Simple Active or Passive, Past Simple Active or Passive, Present Perfect (1)
Markup 1)
(be) anywhere from 50% to 100% and sometimes more, these sellers maintain that items are in stock when the opposite is true. As Amazon 2)
(increase) their dominance in the marketplace these drop shippers 3)
(become) more and more commonplace in recent years.
In November 2015, Amazon 4)
(open) a physical Amazon Books store in University Village in Seattle. The store is 5,500 square feet and prices for all products match those on its website. Amazon will open its tenth physical book store in 2017; media speculation suggests Amazon 5)
(plan) to eventually roll out 300 to 400 bookstores around the country. Amazon plans to open brick and mortar bookstores in Germany.
On January 22, 2018, Amazon Go , a store that 6)
(use) cameras and sensors to detect items that a shopper 7)
(grab) off shelves and automatically charges a shopper's Amazon account, 8)
(open) to the general public in Seattle. Customers scan their Amazon Go app as they enter, and 9)
(require) to have an Amazon Go app installed on their smartphone and a linked Amazon account to be able to enter. The technology 10)
(mean) to eliminate the need for checkout lines. Amazon Go 11)
(initially \ open) for Amazon employees in December 2016. By the end of 2018, there will be 8 total Amazon Go stores located in Seattle, Chicago, San Fransico and New York. Amazon 12)
(have) plans to open as many as 3,000 Amazon Go locations across the United States by 2021.
Вопрос 18
Преобразуйте предложение в разделительный вопрос
Markup is anywhere from 50% to 100%, ?
Вопрос 19
Преобразуйте предложение в разделительный вопрос
Amazon increases their dominance in the marketplace, ?
Вопрос 20
Преобразуйте предложение в разделительный вопрос
Drop shippers have become more and more commonplace in recent years, ?
Вопрос 21
Преобразуйте предложение в разделительный вопрос
In November 2015, Amazon opened a physical Amazon Books store in University Village in Seattle, ?
Вопрос 22
Преобразуйте предложение в разделительный вопрос
The store is 5,500 square feet, ?
Вопрос 23
Преобразуйте предложение в разделительный вопрос
Amazon will open its tenth physical book store in 2017, ?
Вопрос 24
Преобразуйте предложение в разделительный вопрос
Amazon plans to open brick and mortar bookstores in Germany, ?
Вопрос 25
Выберите верные утверждения
Выберите один или несколько ов:
a. By the end of 2018, there will be ten Amazon Go stores.
b.
Amazon Go plans to open five thousand Amazon Go locations in the United States by 2021.
c. Amazon Go was initially opened for employees in November 2016.
d. Customers must have an Amazon Go app installed on their smartphone.
e. Amazon Go uses cameras and sensors to detect items that a shopper grabs off shelves.
f. The technology eliminates the need for checkout lines.
g. Amazon Go was opened to the general public in Boston.
Вопрос 26
Сопоставьте слова из двух колонок, чтобы получились устойчивые выражения
checkout
multi
brick and
mark
drop
order
common
general
square
meta
КлР 16.09 - Работа с текстом 5 - WORKING CONDITIONS AT AMAZON
Вопрос 1
Сопоставьте русские и английские слова
theft
suffer
overheated
response
warehouse
ambulance
dehydration
carry out
install
collapse
Вопрос 2
Заполните пропуски предложенными вариантами
Amazon has attracted widespread
for poor working conditions by both current employees, who refer to themselves as , and former employees, as well as the media and . In 2011, it was publicized that at the Breinigsville, Pennsylvania , workers had to carry out work in 100 °F (38 °C) heat, resulting in employees becoming extremely and suffering from dehydration and collapse. Loading-bay doors were not opened to allow in air, because of concerns over theft. Amazon's initial response was to pay for an to sit outside on call to cart away overheated employees. The company eventually installed air
at the warehouse.
Вопрос 3
Найдите в тексте на вопрос (в конце поставьте точку)
Why has Amazon attracted widespread criticism?
Вопрос 4
Найдите в тексте на вопрос (в конце поставьте точку)
How do current employees call themselves?
Вопрос 5
Найдите в тексте на вопрос (в конце поставьте точку)
What temperature did the Breinigsville warehouse workers have to carry out work?
Вопрос 6
Найдите в тексте на вопрос (в конце поставьте точку)
What did warehouse workers suffer from?
Вопрос 7
Найдите в тексте на вопрос (в конце поставьте точку)
Why weren't loading-bay doors opened to allow in fresh air?
Вопрос 8
Найдите в тексте на вопрос (в конце поставьте точку)
What should an ambulance do?
Вопрос 9
Найдите в тексте на вопрос (в конце поставьте точку)
Did the company install air conditioning at the warehouse?
Вопрос 10
Сопоставьте русские и английские слова
broadcast
reprimand
trolley
investigation
target
fall behind
deliberately
picker
intimidate
idle time
Вопрос 11
Заполните пропуски предложенными вариантами
Some workers, "pickers", who travel the building with a
and a handheld scanner "picking" customer can walk up to 15 miles during their workday and if they fall on their targets, they can be . The handheld scanners give real-time information to the on how quickly or slowly they are working; the also serve to allow Team Leads and Area Managers to track the specific of employees and how much "idle time" they gain when not working. In a German television report in February 2013, journalists Diana Löbl and Peter Onneken conducted a covert at the distribution center of Amazon in the town of Bad Herfeld in the German state of Hessen. The report highlights the behavior of some of the guards, themselves being employed by a third party company, who apparently either had a neo-Nazi or deliberately dressed in neo-Nazi apparel and who were foreign and temporary female workers at its centers. The third party security company involved was
by Amazon as a business contact shortly after that report.
Вопрос 12
Выберите верные утверждения
Выберите один или несколько ов:
a. There were no foreign or temporary female workers at distribution centers.
b. "Pickers" have a handheld scanner to collect customers' orders.
c. The handheld scanners show how quickly or slowly pickers are working.
d. Diana Löbl and Peter Onneken conducted an open investigation.
e. The behavior of the security guards was polite and friendly.
f. If pickers fall behind on their targets, they can be fired.
g. Amazon broke contract with the third party security company.
h. The security guards were employed by a third party company.
Вопрос 13
Сопоставьте русские и английские слова
support
evaluate
make redundant
sign
callous
prohibit
prevent
employment contract
tolerate
fire
Вопрос 14
Заполните пропуски предложенными вариантами
In March 2015, it was reported in The Verge that Amazon will be
non-compete clauses of 18 months in length from its US contracts for hourly-paid workers, after criticism that it was acting in preventing such employees from finding other work. Even short-term workers have to sign contracts that them from working at any company where they would "directly or indirectly" any good or service that competes with those they helped support at Amazon, for 18 months after leaving Amazon, even if they are fired or made
.
A 2015 front-page article in The New York Times profiled several
Amazon employees who together described a "bruising" workplace in which workers with illness or other personal crises were pushed out or evaluated. Bezos responded by writing a Sunday memo to employees, in which he disputed the Times's account of " callous management practices" that he said would never be
at the company.
Вопрос 15
Напишите вопрос к выделенным словам
Amazon will be removing non-compete clauses of 18 months in length from its US employment contracts for hourly-paid workers.
пошаговая инструкция:
1. скопируйте часть предложения до выделенных слов
2. найдите глагол, определите окончание:
если окончание -s, после вопросительного слова (перед подлежащим) пишем does + подлежащее + глагол без окончания (1 форма)
если окончание -ed, после вопросительного слова (перед подлежащим) пишем did + подлежащее + глагол без окончания (1 форма)
если окончания нет (1 форма), после вопросительного слова (перед подлежащим) пишем do + подлежащее + глагол без окончания
если окончания нет (2 форма), после вопросительного слова (перед подлежащим) пишем did + подлежащее + глагол без окончания
3. если в предложении глагол am \ is \ are \ was \ were \ can \ could \ will \ would \ shall \ should \ must \ may \ might, переносим этот глагол перед подлежащим
4. если в предложении глагол have \ has \ had + 3 форма от основного глагола, переносим глагол have \ has\ had перед подлежащим, 3 форма от основного глагола остается после подлежащего
5. переведите заданное предложение, поймите, какое вопросительное слово относится к выделенным словам, напишите его на первое место в вопросе
Вопрос 16
Напишите вопрос к выделенным словам
Short-term temporary workers have to sign contracts that prohibit them from working at any company.
см инструкцию в вопросе 15
Вопрос 17
Напишите вопрос к выделенным словам
A 2015 front-page article in The New York Times profiled several former Amazon employees.
Вопрос 18
Напишите вопрос к выделенным словам
Workers with illness or other personal crises were pushed out or unfairly evaluated.
Вопрос 19
Напишите общий вопрос к предложению
No, the callous management practices would never be tolerated at the company.
Вопрос 20
Сопоставьте русские и английские слова
apply
stock award
maternity leave
adoptive parents
go on strike
eliminate
livable wage
minimum wage
boost morale
fulfillment center
Вопрос 21
Заполните пропуски предложенными вариантами
In an effort to boost employee
, on November 2, 2015, Amazon announced that it would be extending six weeks of paid for new mothers and fathers. This change includes birth parents and parents and can be applied in conjunction with existing
leave and medical leave for new mothers.
In 2018, investigations by journalists and media outlets such as The Gaurdian have also
poor working conditions at Amazon's fulfillment centers.
A September 11, 2018 article exposed poor working conditions for Amazon's
drivers.
In response to criticism that Amazon doesn't pay its workers a
wage, Jeff Bezos announced beginning November 1, 2018, all U.S. and U.K. Amazon employees will a $15 an hour minimum wage. Amazon will also to make $15 an hour the federal minimum wage. At the same time, Amazon also eliminated stock
and bonuses for hourly employees.
On Black Friday 2018, Amazon
workers in several European countries, including Italy, Germany, Spain and the United Kingdom, went on to protest inhumane working conditions and
pay.
Вопрос 22
Преобразуйте предложение в разделительный вопрос
Amazon would be extending six weeks of paid leave for new mothers and fathers, ?
разделительный вопрос образуется:
вспомогательный глагол с отрицанием+ местоимение
1. найдите сказуемое (глагол) в предложении:
если глагол заканчивается на -s, в хвостике пишем doesn't
если глагол заканчивается на -ed, в хвостике пишем didn't
если глагол не имеет окончания (1 форма), в хвостике пишем don't
если глагол не имеет окончания (2 форма), в хвостике пишем didn't
если глагол am \ is \ are \ was \ were \ can \ could \ should \ would \ must \ shall \ will \ have \ has \ had в хвостике пишем am not \ is not \ are not\ was not\ were not\ cannot \ could not \ should not \ would not \ must not \ shall not \ will not \ have not \ has not \ had not
2. найдите подлежащее в предложение и замените его на местоимение (it (he \ she) - если единственное число, they- если множественное число)
Вопрос 23
Преобразуйте предложение в разделительный вопрос
It can be applied with existing maternity leave and medical leave for new mothers, ?
Вопрос 24
Преобразуйте предложение в разделительный вопрос
Investigations have also exposed poor working conditions at Amazon's fulfillment centers, ?
Вопрос 25
Преобразуйте предложение в разделительный вопрос
Amazon pays its workers a livable wage, ?
Вопрос 26
Преобразуйте предложение в разделительный вопрос
Beginning November 1, 2018, Amazon employees will earn a $15 an hour minimum wage, ?
Вопрос 27
Преобразуйте предложение в разделительный вопрос
Amazon eliminated stock awards and bonuses for hourly employees, ?
Вопрос 28
Преобразуйте предложение в разделительный вопрос
On Black Friday 2018, Amazon warehouse workers went on strike to protest inhumane working conditions and low pay, ?
Вопрос 29
Сопоставьте слова из двух колонок, чтобы получились устойчивый сочетания из текста
hourly-paid
make
adoptive
neo-Nazi
employment
former
handheld
livable
security
delivery
initial
paid
covert
front-page
fulfillment
КлР 16.09 - Письмо 3 - Complaint letter
Вопрос 1
Сопоставьте русские и английские слова
warranty
promotion
memory card
serial number
replacement
dissatisfaction
disturb
refund
rush hour
mouthpiece
malfunction
at your convenience
receipt number
faulty
recipient
Вопрос 2
Прочитайте письмо и ьте на вопрос
Adam Smith
P.O. BOX 347447
Chicago, Ill. 92827
05/27/2018
Ajax Telecommunication
6276 Northbear Dr.
Chicago, Ill. 93939
Dear Sir/Madam,
RE: MALFUNCTION OF MOBILE PHONE BOUGHT IN YOUR RETAIL SHOP
I am writing this letter to inform you of various malfunctions with the Nokia 311 phone that I bought from your retail shop Ajax Telecommunication on the 1st of April, 2018 during the evening rush hours. I have not been able to use it as expected and have been too busy to come to the shop personally to offer my dissatisfaction.
The serial number of the phone is A233443267272 and the receipt number is 0132. Its cost was $650 and I was offered a handbag as a promotion. The phone comes with a two-year warranty and two batteries.
The phone was supposed to come with a two gigabyte memory card, but it only came with a 500 megabyte memory card. Secondly, both batteries are not holding power for more than five hours, while I was assured they are supposed to hold power for over two days each.
Another problem is that when making calls, recipients are unable to hear me clearly. I understand that the mouth piece is faulty. For this I am forced to speak loudly, and this may be disturbing sometimes to people around me. This phone is used to call my customers and with this situation, I am not able to work as required. This is also a problem when a customer needs help from me and I cannot communicate.
I am looking forward to your communication on what I should do, owing that I cannot get time to come to your retail shop. I would appreciate if I get another phone as a replacement, otherwise I will ask for the refund. If possible, send somebody at Laze Plaza to come and help me out at your convenience. Thank you for your consideration.
Yours faithfully,
Jobby Jobskit
Answer the question to the letter (в конце поставьте точку)
When was the letter written?
Вопрос 3
Найдите в тексте письма на вопрос (в конце поставьте точку)
How long did Jobby Jobskit wait before complaining to the company?
Вопрос 4
Найдите в тексте письма на вопрос (в конце поставьте точку)
What product did Jobby Jobskit buy?
Вопрос 5
Найдите в тексте письма на вопрос (в конце поставьте точку)
Where did he buy it?
Вопрос 6
Найдите в тексте письма на вопрос (в конце поставьте точку)
Is he happy with the phone?
Вопрос 7
Найдите в тексте письма на вопрос (в конце поставьте точку)
What is the serial number of the phone?
Вопрос 8
Найдите в тексте письма на вопрос (в конце поставьте точку)
What is the receipt number?
Вопрос 9
Найдите в тексте письма на вопрос (в конце поставьте точку)
How much did he pay for the phone?
Вопрос 10
Найдите в тексте письма на вопрос (в конце поставьте точку)
How long is the warranty?
Вопрос 11
Найдите в тексте письма на вопрос (в конце поставьте точку)
What memory card did he receive?
Вопрос 12
Найдите в тексте письма на вопрос (в конце поставьте точку)
How long were the batteries supposed to hold power?
Вопрос 13
Найдите в тексте письма на вопрос (в конце поставьте точку)
What is the problem with the mouth piece?
Вопрос 14
Найдите в тексте письма на вопрос (в конце поставьте точку)
How is he using the phone?
Вопрос 15
Найдите в тексте письма на вопрос (в конце поставьте точку)
Can the author come to the shop and get the replacement?
Вопрос 16
Найдите в тексте письма на вопрос (в конце поставьте точку)
What is he asking for if the company can’t replace the phone?
Вопрос 17
Найдите в письме фразу
Я пишу, чтобы сообщить о многочисленных неисправностях
Вопрос 18
Найдите в письме фразу
Мне дали пакет как промо акцию
Вопрос 19
Найдите в письме фразу
Телефон идет с 2-х летней гарантией
Вопрос 20
Найдите в письме фразу
Предполагалось, что к телефону прилагается карта памяти на 2 гигабайта
Вопрос 21
Найдите в письме фразу
Другая проблема заключается в том, что
Вопрос 22
Найдите в письме фразу
Я предполагаю, что неисправен микрофон
Вопрос 23
Найдите в письме фразу
Жду от вас информации о том, что мне следует делать
Вопрос 24
Найдите в письме фразу
Я был бы признателен, если бы вы мне предложили заменить аппарат
Вопрос 25
Найдите в письме фразу
В противном случае, я настаиваю на возврате денежных средств
Вопрос 26
Преобразуйте предложение в активный / пассивный залог
I was offered a handbag as a promotion.
They .
Вопрос 27
Преобразуйте предложение в активный / пассивный залог
I was assured that batteries would hold power for over two days each.
They .
Вопрос 28
Преобразуйте предложение в активный / пассивный залог
I am forced to speak loudly.
It .
Вопрос 29
Преобразуйте предложение в активный / пассивный залог
This phone is used to call my customers.
I .
Вопрос 30
Баллов: 7,00 из 10,00
Напишите письмо с жалобой на неисправность купленного вами товара.
Используйте фразы из образца
9034 East Street
Sacramento, CA
USA, 90345
Electroworld Ltd
4567 Marcony Street
Sacramento, CA
June 08, 2001
Dear Sirs,
I am regretting that I have to complain about the delivery service of your company. On June, 5 I bought a washing machine in your shop and ordered delivery. According to the contract it had to be delivered yesterday in the morning that is between 9 a.m. and 12 a.m., but it was delivered at 03.30 p.m.! When it was almost 12 a.m. I called the delivery department and they promised to deliver a washing machine in half an hour. But I had been waiting for more than 3 hours after that until it was delivered. I think it is absolutely inappropriate situation and I need to have some compensation because I had to miss the whole working day and lost my salary for it.
Kind regards
КлР14.10 - Письмо 4 - Adjustment letter
Вопрос 1
Сопоставьте русские и английские слова
affect
arise
consignment
investigation
assure
adverse
file a concern
Customer Service Manager
incident
appropriate
an individual case
action
complaint
issue
apologize
Вопрос 2
Сопоставьте русские и английские слова
storage
reliable
substantial
suitability
look into
supplier
quality
purchase
spoiled
recent
opportunity
solution
Вопрос 3
Прочитайте письмо и ьте на вопрос
Mr. John Nash
Customer Service Manager
Head Office of Rio Supermarket
Manulo Street
Nottingham, UK
May 17, 2018
Mr. Paul Popon
10 Friedsburg Street
Nottingham, UK
Dear Mr. Popon,
We have received your recent letter dated May 15, 2018 concerning the services in the Rio Supermarket. Thank you for writing and giving us an opportunity to look into this matter. It is important to us to know of issues that arise with our customers, as we want to ensure full customer satisfaction, especially with a long-time client such as yourself.
Mrs. Revera, whose actions are the basis of your complaint, has been a store manager at the Rio Supermarket for three years. For all the years she has worked, there has been no adverse incidents connected with her behaviour. We will converse with her and test her for professional suitability. In the meanwhile, I would like to assure you of our interest and concern. We are always anxious to be informed of situations that could adversely affect good relations with our customers.
According to the information at the office center that made the delivery of cooled chicken to our stores, the quality of the consignment was proved by the quality experts at the place of production. All the papers and certificates were filled correctly. We made an investigation at the store where you bought the spoiled product, which showed the appropriate storage of cooled products, including cooled chickens. We are sure that a bad-quality product was delivered by our supplier. We filed a concern with the company and are waiting for a solution. For the past week, we had no concerns about spoiled cooled chickens, so it may be an individual case.
We realize that this is a substantial problem, and apologize for the situation that has evolved. We would like to send you a $100 gift card to purchase any product around the United Kingdom. Please accept our apology for this spoiled product. We promise that we will improve our supplying system with reliable suppliers to avoid this problem from happening in the future.
Sincerely,
(signature)
Mr. John Nash
Customer Service Manager
Answer the question to the letter ( в конце поставьте точку)
When did Paul Popon write his letter?
Вопрос 4
Найдите в тексте письма на вопрос ( в конце поставьте точку)
What did he write the letter about?
Вопрос 5
Найдите в тексте письма на вопрос ( в конце поставьте точку)
How long has Mrs. Revera worked in the store?
Вопрос 6
Найдите в тексте письма на вопрос ( в конце поставьте точку)
Has there been any adverse incidents connected with her behavior?
Вопрос 7
Найдите в тексте письма на вопрос ( в конце поставьте точку)
What action will John Nash take with regard to Mrs. Revera?
Вопрос 8
Найдите в тексте письма на вопрос ( в конце поставьте точку)
Who checked the quality of the products delivered to the store?
Вопрос 9
Найдите в тексте письма на вопрос ( в конце поставьте точку)
How did they investigate the incident at the store?
Вопрос 10
Найдите в тексте письма на вопрос ( в конце поставьте точку)
Who is responsible for the spoilt product?
Вопрос 11
Найдите в тексте письма на вопрос ( в конце поставьте точку)
How many other complaints have they received over the past week?
Вопрос 12
Найдите в тексте письма на вопрос ( в конце поставьте точку)
How are they going to rectify the situation with Paul Popon?
Вопрос 13
Найдите в письме фразу
Мы получили ваше письмо касательно услуг…
Вопрос 14
Найдите в письме фразу
Спасибо, что предоставили нам возможность разобраться с этой проблемой
Вопрос 15
Найдите в письме фразу
Мы хотим, чтобы наши покупатели были полностью удовлетворены
Вопрос 16
Найдите в письме фразу
За все время ее работы не было ни одного случая, который бы вызвал нарекание
Вопрос 17
Найдите в письме фразу
Качество доставленного товара было одобрено специалистами по качеству по месту его производства
Вопрос 18
Найдите в письме фразу
Мы провели расследование в магазине
Вопрос 19
Найдите в письме фразу
Мы уверены, что испорченный товар был доставлен нашим поставщиком
Вопрос 20
Найдите в письме фразу
Возможно, это единичный случай
Вопрос 21
Найдите в письме фразу
Мы приносим извинения за возникшие последствия
Вопрос 22
Найдите в письме фразу
Примите наши извинения за испорченный продукт
Вопрос 23
Преобразуйте глагол в предложении во время Past Simple \ Present Perfect
We have received your recent letter.
2 days ago.
Вопрос 24
Преобразуйте глагол в предложении во время Past Simple \ Present Perfect
She has been a store manager at the Rio Supermarket for three years.
three years ago. (become)
Вопрос 25
Преобразуйте глагол в предложении во время Past Simple \ Present Perfect
There has been no adverse incidents connected with her behaviour.
last week.
Вопрос 26
Преобразуйте глагол в предложении во время Past Simple \ Present Perfect
The quality of the consignment was proved by the quality experts at the place of production.
recently.
Вопрос 27
Преобразуйте глагол в предложении во время Past Simple \ Present Perfect
All the papers and certificates were filled correctly.
Up to now .
Вопрос 28
Преобразуйте глагол в предложении во время Past Simple \ Present Perfect
We made an investigation at the store.
recently
Вопрос 29
Преобразуйте глагол в предложении во время Past Simple \ Present Perfect
We filed a concern with the company.
already.
Вопрос 30
Напишите письмо, на жалобу клиента.
Объясните причину возникшей проблемы.
Пообещайте исправить положение.
Используйте фразы из образца.
Mrs. Erika Fuchs
Customer Service Manager
Head Office of Siberian Wellness
White Street
Switzerland
November 25, 2023
Mrs. Kathy Detterer
5 Karl Strasse
Deutschland
Dear Mrs. Detterer,
We have received your recent letter dated November 20, 2018 concerning the services in our shop. Thank you for writing and giving us an opportunity to look into this matter. It is important to us to know of issues that arise with our customers, as we want to ensure full customer satisfaction, especially with a long-time client such as yourself.
Mrs. Natasha, whose actions are the basis of your complaint, has been a shop manager at our shop for five years. For all the years she has worked, there has been no adverse incidents connected with her behaviour. We will converse with her and test her for professional suitability. In the meanwhile, I would like to assure you of our interest and concern. We are always anxious to be informed of situations that could adversely affect good relations with our customers.
According to the information at the office center that made the delivery of cosmetics, the quality of the consignment was proved by the quality experts at the place of production. All the papers and certificates were filled correctly. We made an investigation at our shop where you bought the body lotion. We are sure that a bad-quality product was delivered by our supplier. We filed a concern with the company and are waiting for a solution. For the past week, we had no concerns about bad body lotions or other items of our products, so it may be an individual case.
We realize that this is a substantial problem, and apologize for the situation that has evolved. In this letter, we have enclosed a discount coupon for 30 percent off your next purchase. In addition, we would like to invite you to visit our updated website and observe our new products for your beauty.
Let me say again, how much we regret any inconvenience.
We look forward to serving you in the future.
Sincerely,
Mr. Erika Fuchs
Customer Service Manager
КлР 16.12 - Работа с текстом - B2B vs B2C marketing
Вопрос 1
Поставьте глаголы в скобках в нужное время (форму) Present Simple Active or Passive, Present Perfect (1)
The two major segments of marketing are business-to-business (B2B) marketing and business-to-consumer (B2C) marketing.
B2B marketing
B2B (business-to-business) marketing 1)
(refer) to any marketing strategy or content that is geared towards a business or organization. Any company that 2)
(sell) products or services to other businesses or organizations (vs. consumers) typically uses B2B marketing strategies.
Examples of products sold through B2B marketing include:
-Major equipment
-Accessory equipment
-Raw materials
-Component parts
-Processed materials
-Supplies
-Business services
The four major categories of B2B product purchasers are:
- Producers- use products sold by B2B marketing to make their own goods (e.g.: Mattel buying plastics to make toys)
- Resellers- buy B2B products to sell through retail or wholesale establishments (e.g.: Walmart buying vacuums to sell in stores)
- Governments- buy B2B products for use in government projects (e.g.: purchasing contractor services to repair infrastructure)
- Institutions- use B2B products to continue operation (e.g.: schools buying printers for office use)
B2C marketing
Business-to-consumer marketing, or B2C marketing, refers to the tactics and strategies in which a company 3)
(promote) its products and services to individual people.
Traditionally, this could refer to individuals shopping for personal products in a broad sense. More recently the term B2C refers to the online selling of consumer products.
C2B marketing
Consumer-to-business marketing or C2B marketing is a business model where the end consumers 4)
(create) products and services which 5)
(consume) by businesses and organizations. It is diametrically 6)
(oppose) to the popular concept of B2C or Business- to- Consumer where the companies make goods and services available to the end consumers.
C2C marketing
Customer to customer marketing or C2C marketing represents a market environment where one customer 7)
(purchase) goods from another customer using a third-party business or platform to facilitate the transaction. C2C companies are a new type of model that 8)
(emerge) with e-commerce technology and the sharing economy.
Differences in B2B and B2C marketing
The different goals of B2B and B2C marketing lead to differences in the B2B and B2C markets. The main differences in these markets 9)
(be) demand, purchasing volume, number of customers, customer concentration, distribution, buying nature, buying influences, negotiations, reciprocity, leasing and promotional methods.
- Demand: B2B demand 10)
(derive) because businesses buy products based on how much demand there 11)
(be) for the final consumer product. Businesses buy products based on customer's wants and needs. B2C demand is primarily because customers buy products based on their own wants and needs.
- Purchasing volume: Businesses buy products in large volumes to distribute to consumers. Consumers buy products in smaller volumes suitable for personal use.
- Number of customers: There 12)
(be) relatively fewer businesses to market to than direct consumers.
- Customer concentration: Businesses that specialize in a particular market tend to be geographically concentrated while customers that buy products from these businesses 13)
(not \ concentrate).
- Distribution: B2B products pass directly from the producer of the product to the business while B2C products must additionally go through a wholesaler or retailer.
- Buying nature: B2B purchasing is a formal process done by professional buyers and sellers, while B2C purchasing is informal.
- Buying influences: B2B purchasing 14)
(influence) by multiple people in various departments such as quality control, accounting, and logistics while B2C marketing is only influenced by the person making the purchase and possibly a few others.
- Negotiations: In B2B marketing, negotiating for lower prices or added benefits is commonly accepted while in B2C marketing (particularly in Western cultures) prices 15)
(fix).
- Reciprocity: Businesses tend to buy from businesses they sell to. For example, a business that 16)
(sell) printer ink is more likely to buy office chairs from a supplier that buys the business's printer ink. In B2C marketing, this 17)
(not \ occur) because consumers are not also selling products.
- Leasing: Businesses tend to lease expensive items while consumers tend to save up to buy expensive items.
- Promotional methods: In B2B marketing, the most common promotional method is personal selling. B2C marketing mostly uses sales promotion, public relations, advertising, and social media.
Вопрос 2
Найдите в тексте на вопрос ( в конце поставьте точку)
What does B2B stand for?
Вопрос 3
Найдите в тексте на вопрос ( в конце поставьте точку)
Does B2C mean business to competitor?
Вопрос 4
Найдите в тексте на вопрос ( в конце поставьте точку)
When does a company typically use B2B marketing strategies?
Вопрос 5
Найдите в тексте на вопрос ( в конце поставьте точку)
Are component parts sold using B2B marketing or B2C marketing?
Вопрос 6
Найдите в тексте на вопрос ( в конце поставьте точку)
Business services are sold through B2C marketing, aren't they?
Вопрос 7
Найдите в тексте на вопрос ( в конце поставьте точку)
Who are the four major categories of B2B product purchasers?
Вопрос 8
Найдите в тексте на вопрос ( в конце поставьте точку)
What example of producers is given in the text?
Вопрос 9
Найдите в тексте на вопрос ( в конце поставьте точку)
What do resellers do?
Вопрос 10
Найдите в тексте на вопрос ( в конце поставьте точку)
Is purchasing contractor services to repair infrastructure used by governments or institutions?
Вопрос 11
Найдите в тексте на вопрос ( в конце поставьте точку)
Why do institutions use B2B products?
Вопрос 12
Найдите в тексте на вопрос ( в конце поставьте точку)
What does business-to-consumer marketing refer to?
Вопрос 13
Найдите в тексте на вопрос ( в конце поставьте точку)
What does the term B2C more recently refer to?
Вопрос 14
Найдите в тексте на вопрос ( в конце поставьте точку)
Which concept is diametrically opposed to the B2C?
Вопрос 15
Найдите в тексте на вопрос ( в конце поставьте точку)
What type of a business model is C2B marketing?
Вопрос 16
Найдите в тексте на вопрос ( в конце поставьте точку)
What facilitates transaction in C2C marketing?
Вопрос 17
Найдите в тексте на вопрос ( в конце поставьте точку)
How have C2C companies emerged?
Вопрос 18
Напишите вопрос к у из текста
- because businesses buy products based on how much demand there is for the final consumer product.
Вопрос 19
Напишите вопрос к у из текста
- based on customer's wants and needs.
Вопрос 20
Напишите вопрос к у из текста
Yes, it is, because customers buy products based on their own wants and needs.
Вопрос 21
Напишите вопрос к у из текста
- in large volumes.
Вопрос 22
Напишите вопрос к у из текста
- No, there are relatively fewer businesses to market to.
Вопрос 23
Напишите вопрос к у из текста
- Businesses are geographically concentrated.
Вопрос 24
Напишите вопрос к у из текста
- through a wholesaler or retailer.
Вопрос 25
Напишите вопрос к у из текста
- it is a formal process.
Вопрос 26
Напишите вопрос к у из текста
- multiple people in various departments such as quality control, accounting, and logistics.
Вопрос 27
Напишите вопрос к у из текста
- no, it isn't. Prices are fixed.
Вопрос 28
Напишите вопрос к у из текста
- It means reciprocity.
Вопрос 29
Напишите вопрос к у из текста
- consumers tend to save up to buy expensive items.
Вопрос 30
Напишите вопрос к у из текста
-no, they lease them.
Вопрос 31
Напишите вопрос к у из текста
-it is personal selling.
Вопрос 32
Напишите вопрос к у из текста
-for example, public relations and social media.
Вопрос 33
Баллов: 8,00 из 10,00
Составьте глоссарий ключевой лексики прочитанного текста
(выпишите 20-30 слов с переводом)
Refer-относиться
Sell-продавать
Business-бизнес
Organization-организация
Segment-сегмент
Marketing-продажи
Major equipment-основное оборудование
Accessory equipment-вспомогательное оборудование
Raw materials-сырьевые ресурсы
Component parts-составные части
Processed materials-обработанные материалы
Supplies-поставка
Business services-бизнес услуги
Government-управление
Producer-производитель
Shopping-делать покупки
Сategory-категория
Strategy-стратегия
Project-проект
Facilitate-содействовать
Вопрос 34
Исправьте написание слова
maiger -
Вопрос 35
Исправьте написание слова
streteji -
Вопрос 36
Исправьте написание слова
bisnes -
Вопрос 37
Исправьте написание слова
tipikali -
Вопрос 38
Исправьте написание слова
ekzampel -
Вопрос 39
Исправьте написание слова
ikvipment -
Вопрос 40
Исправьте написание слова
aksesori -
Вопрос 41
Исправьте написание слова
sapplaiz -
Вопрос 42
Исправьте написание слова
kategori -
Вопрос 43
Исправьте написание слова
holesail -
Вопрос 44
Исправьте написание слова
guvenment -
Вопрос 45
Исправьте написание слова
progekt -
Вопрос 46
Исправьте написание слова
konsuma -
Вопрос 47
Исправьте написание слова
envairanment -
Вопрос 48
Исправьте написание слова
fasilitat -
Вопрос 49
Исправьте написание слова
teknologi -
Вопрос 50
Исправьте написание слова
perchazing -
Вопрос 51
Исправьте написание слова
koncentrashion -
Вопрос 52
Исправьте написание слова
negoshiashion -
Вопрос 53
Исправьте написание слова
fiu -
Вопрос 54
Исправьте написание слова
jeografikaly -
Вопрос 55
Исправьте написание слова
ikspencive -
Вопрос 56
Исправьте написание слова
promoshion -
КлР 08.11 - Работа с текстом - Criticism of 4Ps approach
Вопрос 1
Баллов: 18,00 из 18,00
Заполните пропуски словами и списка
Criticisms
One of the limitations of the 4Ps approach is its emphasis on an
view. An inside-out approach is the traditional planning approach where the organisation identifies its desired goals and , which are often based around what has always been done. Marketing's task then becomes one of "selling" the organization's products and messages to the "outside" or external
. In contrast, an outside-in approach first seeks to understand the needs and wants of the consumer.
From a model-building perspective, the 4Ps has attracted a number of criticisms. Well-designed models should exhibit clearly defined categories that are mutually
, with no overlap. Yet, the 4Ps model has extensive overlapping problems. Several authors stress the hybrid nature of the fourth P, mentioning the presence of two important dimensions, "communication" (general and informative communications such as public relations and
communications) and "promotion" (persuasive communications such as advertising and direct selling). Certain marketing activities, such as personal selling, may be classified as either promotion or as part of the place (i.e., distribution) element. Some pricing tactics, such as promotional pricing, can be classified as price variables or promotional variables and, therefore, also exhibit some overlap.
Other important criticisms include that the marketing mix lacks a
framework and is, therefore, unfit to be a planning instrument, particularly when uncontrollable, external elements are an important aspect of the marketing environment.
Modifications and extensions
To overcome the
of the 4P model, some authors have suggested extensions or modifications to the original model. Extensions of the four P's are often included in cases such as services marketing where unique characteristics (i.e. intangibility,
, heterogeneity and the inseparability of production and consumption) warrant additional consideration factors. Other extensions have been found necessary for retail marketing, industrial marketing, and internet marketing include "people", "process", and "physical evidence" and are often applied in the case of services marketing.
- the environment customers are in when they are marketed to
- service personnel and other customers with whom customers interact with. These people form part of the overall service experience.
- the way in which orders are handled, customers are satisfied and the service is delivered
- the tangible examples of marketing that the customer has encountered before buying the advertised product
- the ability to provide consumers with quality product using as few resources as possible
The 4Cs
In response to environmental and
changes in marketing, as well as criticisms towards the 4Ps approach, the 4Cs has emerged as a modern marketing mix model.
Consumer (or Client)
The consumer refers to the person or group that will
the product. This aspect of the model focuses on fulfilling the wants or needs of the consumer.
Cost
Cost refers to what is exchanged in return for the product. Cost mainly consists of the
value of the product. Cost also refers to anything else the consumer must sacrifice to attain the product, such as time or money spent on transportation to acquire the product.
Convenience
Like "Place" in the 4Ps model, convenience refers to where the product will be
. This, however, not only refers to physical stores but also whether the product is available in person or online. The convenience aspect emphasizes making it as easy as possible for the consumer to attain the product, thus making them more likely to do so.
Communication
Like "Promotion" in the 4Ps model, communication refers to how consumers find out about a product. Unlike promotion, communication not only refers to the one-way communication of advertising, but also the
communication available through social media.
Вопрос 2
Напишите вопрос к у из текста (в конце поставьте вопросительный знак)
- its emphasis on an inside-out view.
Вопрос 3
Напишите вопрос к у из текста (в конце поставьте вопросительный знак)
- they are often based around what has always been done.
Вопрос 4
Напишите вопрос к у из текста (в конце поставьте вопросительный знак)
- "selling" the organization's products and messages to the "outside" or external stakeholders.
Вопрос 5
Напишите вопрос к у из текста (в конце поставьте вопросительный знак)
- to understand the needs and wants of the consumer.
Вопрос 6
Напишите вопрос к у из текста (в конце поставьте вопросительный знак)
- yes, it has attracted a number of criticisms.
Вопрос 7
Напишите вопрос к у из текста (в конце поставьте вопросительный знак)
- clearly defined categories that are mutually exclusive, with no overlap.
Вопрос 8
Напишите вопрос к у из текста (в конце поставьте вопросительный знак)
-yes, it has extensive overlapping problems.
Вопрос 9
Напишите вопрос к у из текста (в конце поставьте вопросительный знак)
- such as personal selling.
Вопрос 10
Напишите вопрос к у из текста (в конце поставьте вопросительный знак)
- no, it lacks a strategic framework.
Вопрос 11
Напишите вопрос к у из текста (в конце поставьте вопросительный знак)
- when uncontrollable, external elements are an important aspect of the marketing environment.
Вопрос 12
Напишите вопрос к у из текста (в конце поставьте вопросительный знак)
- i.e. intangibility, perishability, heterogeneity and the inseparability of production and consumption.
Вопрос 13
Напишите вопрос к у из текста (в конце поставьте вопросительный знак)
- in response to environmental and technological changes in marketing.
Вопрос 14
Напишите вопрос к у из текста (в конце поставьте вопросительный знак)
- yes, it focuses on fulfilling the wants or needs of the consumer.
Вопрос 15
Напишите вопрос к у из текста (в конце поставьте вопросительный знак)
-it consists of the monetary value of the product.
Вопрос 16
Напишите вопрос к у из текста (в конце поставьте вопросительный знак)
- such as time or money spent on transportation to acquire the product.
Вопрос 17
Напишите вопрос к у из текста (в конце поставьте вопросительный знак)
- where the product will be sold.
Вопрос 18
Напишите вопрос к у из текста (в конце поставьте вопросительный знак)
-no. it also refers to whether the product is available in person or online.
Вопрос 19
Напишите вопрос к у из текста (в конце поставьте вопросительный знак)
-no, it also refers to the two-way communication available through social media.
Вопрос 20
Исправьте написание слова
emfases -
Вопрос 21
Исправьте написание слова
aprouch -
Вопрос 22
Исправьте написание слова
mesagis -
Вопрос 23
Исправьте написание слова
iksternal -
Вопрос 24
Исправьте написание слова
kritisizms -
Вопрос 25
Исправьте написание слова
eksclusif -
Вопрос 26
Исправьте написание слова
daimentions -
Вопрос 27
Исправьте написание слова
komunicashions -
Вопрос 28
Исправьте написание слова
praisin -
Вопрос 29
Исправьте написание слова
varaiabels -
Вопрос 30
Исправьте написание слова
phraimwok -
Вопрос 31
Исправьте написание слова
ankontrolabel -
Вопрос 32
Исправьте написание слова
deffishiensies -
Вопрос 33
Исправьте написание слова
junik -
Вопрос 34
Исправьте написание слова
entanggebiliti -
Вопрос 35
Исправьте написание слова
invaironement -
Вопрос 36
Исправьте написание слова
fisikal -
Вопрос 37
Исправьте написание слова
prodaktiviti -
Вопрос 38
Исправьте написание слова
coshial -
КлР 16.12 - H&M collaborations
Вопрос 1
Заполните пропуски предложенными вариантами
H&M is a Swedish
clothing-retail company known for its clothing for men, women, teenagers and children. H&M and its associated companies in 62 countries with over 4,500 stores and as of 2015 around 132,000 people. It is the second-largest global retailer, just behind Spain-based Inditex (parent company of Zara ). The company has a on-line presence, with on-line shopping available in 33
.
The company was
by Erling Persson in 1947, when he his first shop in Vasteras, Sweden. The shop, called Hennes (Swedish for "hers"), exclusively sold clothing. A store was opened in Norway in 1964. In 1968, Persson the hunting apparel retailer Mauritz Widforss, which led to the inclusion of a
collection in the product range and the name change to Hennes & Mauritz.
Вопрос 2
Выберите верные утверждения
Выберите один или несколько ов:
a. Hennes exclusively sold women's clothing.
b. It has on-line shopping available in 33 countries.
c. Persson acquired the hunting apparel retailer at the end of the 60s.
d. It employed around 132,000 people in 2017 .
e. H&M is known for its fast-fashion clothing for men.
f. H&M and its associated companies operate in 60 countries.
g. The name was changed to Hennes & Mauritz after acquiring Mauritz Widforss retailer.
h. H&M is a parent company of Zara.
i. The company was founded by Erling Persson in 1974.
Вопрос 3
Частично правильный
Баллов: 12,00 из 14,00
Напишите глаголы в скобках в нужном времени (Past Simple Active or Passive, Present Simple (2))
The company 1)
(list) on the Stockholm Stock Exchange in 1974. Shortly after, in 1976, the first store outside Scandinavia 2)
(open) in London. H&M 3)
(continue) to expand in Europe, and 4)
(begin) to retail online in 1998, when it 5)
(be) able to buy the domain hm.com from a company called A1 in a non-published domain transaction. The two-letter domain 6)
(register) in the early 1990s, but data on the first registration 7)
(lose). The opening of the first U.S. store on 31 March 2000, on Fifth Avenue in New York 8)
(mark) the start of the expansion outside of Europe.
In 2008, the company 9)
(announce) in a press release that it would begin selling home furnishings. Initially distributed through the company's online catalogue, there 10)
(be) now H&M Home stores located internationally.
Following expansion in Asia and the Middle East and the launch of concept stores including COS, Weekday, Monki, and Cheap Monday, in 2009 and 2010, branding consultancy Interbrand 11)
(rank) the company as the twenty-first most-valuable global brand, making it the highest-ranked retailer in the survey. Its worth 12)
(estimate) at $12–16 billion.
H&M 13)
(operate) 2,325 stores at the end of 2011, and 2,629 stores at the end of August 2012. Its 3,000th store 14)
(open) in September 2013 in Chengdu, China.
Вопрос 4
Напишите вопрос к данному у из текста (в конце поставьте вопросительный знак)
- in 1974.
Вопрос 5
Напишите вопрос к у из текста
- in London.
Вопрос 6
Напишите вопрос к у из текста
- in 1998.
Вопрос 7
Напишите вопрос к у из текста
-a company called A1.
Вопрос 8
Напишите вопрос к у из текста
- in the early 1990s.
Вопрос 9
Напишите вопрос к у из текста
- The opening of the first U.S. store on 31 March 2000.
Вопрос 10
Напишите вопрос к у из текста
-that it would begin selling home furnishings.
Вопрос 11
Напишите вопрос к у из текста
- through the company's online catalogue.
Вопрос 12
Напишите вопрос к у из текста
- as the twenty-first most-valuable global brand.
Вопрос 13
Напишите вопрос к у из текста
- $12–16 billion.
Вопрос 14
Напишите вопрос к у из текста
- 2,629 stores.
Вопрос 15
Напишите вопрос к у из текста
- in Chengdu, China.
Вопрос 16
Напишите глаголы в скобках в нужном времени (Past Simple Active or Passive (1)
In November 2004, selected company stores 1)
(offer) an exclusive collection by fashion designer Karl Lagerfeld. The press 2)
(report) large crowds and that the initial inventories in the larger cities 3)
(sell) out within an hour, although the clothes were still available in less fashion-sensitive areas until the company 4)
(redistribute) them to meet with demand.
In 2008, H&M 5)
(use) the song "Hang On" by British singer-songwriter Lettie as background music to its UK website.
For spring and summer 2009, the British designer Matthew Williamson 6)
(create) two exclusive ranges for the company – the first being a collection of women's clothes released in selected stores. The second collection 7)
(see) Williamson branch into menswear for the first time, only in selected stores. The second collection also 8)
(feature) swimwear for men and women and was available in every company store worldwide. On 14 November 2009, the company 9)
(release) a limited-edition diffusion collection by Jimmy Choo featuring shoes and handbags, ranging from £30 to £170 including a range of men's shoes. The collection also 10)
(include) clothing designed by Choo for the first time, many garments made from suede and leather, and was available in 200 stores worldwide, including London's Oxford Circus store.
Вопрос 17
Найдите в тексте на вопрос (в конце поставьте точку)
When did selected company stores offer an exclusive collection by fashion designer Karl Lagerfeld?
Вопрос 18
Найдите в тексте на вопрос
How fast were the initial inventories in the larger cities sold out?
Вопрос 19
Найдите в тексте на вопрос
Where were clothes still available?
Вопрос 20
Найдите в тексте на вопрос
Whose song did H&M use in 2008?
Вопрос 21
Найдите в тексте на вопрос
How many exclusive ranges did the British designer Matthew Williamson create for the company?
Вопрос 22
Найдите в тексте на вопрос
What did a limited-edition diffusion collection by Jimmy Choo feature?
Вопрос 23
Найдите в тексте на вопрос
What were many garments designed by Choo made from?
Вопрос 24
Найдите в тексте на вопрос
Was Jimmy Choo’s collection available in London's Oxford Circus store?
Вопрос 25
Баллов: 13,67 из 14,00
Напишите глаголы в скобках в нужном времени (Past Simple Active or Passive)
On 4 October 2012, Japanese Vogue editor Anna Dello Russo 1)
(launch) an accessories collection at H&M as Paris Fashion Week 2)
(draw) to an end. The collection 3)
(stock) in 140 H&M stores worldwide and 4)
(also \ sell) through the H&M website.
Isabel Marant 5)
(be) a collaboration designer for Fall 2013 and for the first time 6)
(make) a men's collection to accompany the women's collection. The collaboration 7)
(sell) out very quickly in cities across the globe and 8)
(heavily \ anchor) in sales online as well.
The 2015 Christmas campaign 9)
(be) in collaboration with the pop star Katy Perry, who also 10)
(sing) the commercial soundtrack "'Every Day Is A Holiday".
In February 2017, Zara Larsson 11)
(design) a "playful, young, empowering and little glamorous" collection with H&M. After 20 years, Naomi Campbell 12)
(come) back to collaborate for a global female empowerment commercial spot with H&M. She 13)
(wear) clothes that blur the line between masculine and feminine and in the spot-video she also 14)
(lip-synce) "Wham Rap (Enjoy What You Do)" by Wham!.
Вопрос 26
Баллов: 8,00 из 12,00
Выберите верные утверждения
Выберите один или несколько ов:
a. Katy Perry sang the commercial soundtrack "'Every Day Is A Holiday".
b. Isabel Marant was a collaboration designer for spring 2013.
c. Anna Dello Russo is Japanese designer.
d. Naomi Campbell haven’t collaborated for 20 years.
e. Zara Larsson designed a classic collection with H&M.
f. Isabel Marant’s collection wasn’t available in online sales .
g. Isabel Marant made a men's collection as well as the women's collection.
h. Anna Dello Russo’s collection was stocked in 140 H&M stores worldwide.
i. Naomi Campbell wore clothes that blur the line between masculine and feminine.
Итоговый тест
Вопрос 1
Баллов: 22,00 из 22,00
Сопоставьте русские и английские слова
purchasing
disruptive
ad blocking
affiliate
online content
controversial
subject to
advertising
promotional
regulation
revenue
integrate
generate
surpass
marketing
software
consumer
deliver
declining
behind paywalls
broadcast
publisher
Вопрос 2
Баллов: 9,00 из 9,00
Заполните пропуски словами из списка
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to
promotional marketing messages to consumers. Many consumers find online advertising
and have increasingly turned to ad blocking for a variety of reasons.
When software is used to do the purchasing, it is known as programmatic advertising.
Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves a publisher, who integrates advertisements into its online
, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising who help generate and place the ad copy, an ad server which technologically the ad and tracks statistics, and advertising
who do independent promotional work for the advertiser.
In 2016, Internet advertising
in the United States surpassed those of cable advertising and broadcast television. In 2017, Internet advertising revenues in the United States totaled $83.0 billion, a 14% increase over the $72.50 billion in revenues in 2016. And research estimates from 2019’s online advertising spend puts it at $125.2 billion in the United States, some $54.8 billion higher than the spend on television ($70.4 billion).
Many common online advertising
are controversial and, as a result, have been increasingly subject to regulation. Online ad revenues also may not adequately replace other publishers' revenue streams. Declining ad revenue has led some publishers to place their content behind
Вопрос 3
Выберите верные утверждения
Выберите один или несколько ов:
a. Advertiser integrates advertisements into its online content.
b. An ad server generates and places the ad copy.
c. Advertising affiliates do independent promotional work for the advertiser.
d. Advertising agency technologically delivers the ad and tracks statistics.
e. Publisher provides the advertisements to be displayed on the publisher's content.
f. In 2006, Internet advertising revenues in the United States surpassed those of cable advertising and broadcast television.
g. Many common online advertising practices have been increasingly subject to regulation.
h. Online advertising is a form of marketing.
i. Online advertising doesn’t include SEM
j. Online advertising uses the Internet to deliver promotional marketing messages to consumers.
k. Rising ad revenue has led some publishers to place their content behind paywalls.
Вопрос 4
Сопоставьте русские и английские слова
slot
mobile tower
aggregation
obtain more traffic
behavioral
supplement
convey
return on investment
graphics
display advertising
unique identifier
refine
Вопрос 5
Сопоставьте русские и английские слова
narrow
particular trait
geotargeting
appear
untargeted
detailed profile
logo
billboard
target
retarget
sign
social media
Вопрос 6
Заполните пропуски словами из списка
Display advertising
Display advertising conveys its advertising
visually using text, logos, animations, videos, photographs, or other . Display advertising is commonly used on social media, websites with slots for , and in real life. In real life, displace advertising can be a sign in front of a building or a alongside a highway. The goal of display advertising is to obtain more traffic, clicks, or for the advertising brand or organization. Display advertisers frequently target users with particular traits to increase the ads' . Online advertisers (typically through their ad servers) often use , which are unique identifiers of specific computers, to decide which ads to serve to a particular . Cookies can track whether a user left a page without buying anything, so the advertiser can later
the user with ads from the site the user visited.
As advertisers collect data across multiple external websites about a user's online
, they can create a detailed profile of the user's interests to deliver even more targeted advertising. This aggregation of data is called targeting. Advertisers can also target their audience by using contextual to deliver display ads related to the content of the web page where the ads appear. Retargeting, behavioral targeting, and contextual advertising all are designed to increase an advertiser's
on investment, or ROI, over untargeted ads.
Advertisers may also deliver ads based on a user's suspected geography through
geotargeting. A user's IP address communicates some geographic information (at minimum, the user's country or general region). The geographic information from an IP can be supplemented and refined with other proxies or information to narrow the range of possible locations. For example, with mobile devices, advertisers can sometimes use a phone's GPS receiver or the location of nearby mobile
towers. Cookies and other persistent data on a user's machine may provide help narrowing a user's location further.
Вопрос 7
Выберите верные утверждения
Выберите один или несколько ов:
a. Advertisers create a detailed profile of the user's interests to deliver even more targeted advertising.
b. Display advertising is never used in real life.
c. Cookies can’t track whether a user left a page without buying anything.
d. Advertisers use a phone's GPS receiver or the location of nearby mobile towers.
e. Cookies are unique identifiers of specific computers.
f. Display advertising conveys its advertising message verbally.
g. The goal of display advertising is to obtain more traffic, clicks, or popularity for the advertising brand or organization.
h. Display advertising is commonly used on social media.
i. Retargeting, behavioral targeting, and contextual advertising are designed to decrease an advertiser's ROI.
j. Advertisers collect data on single website about a user's online activity.
Вопрос 8
Баллов: 24,00 из 24,00
Напишите 12 вопросов к тексту:
3 общих, 3 разделительных, 3 специальных, 3 альтернативных
Is display advertising commonly used on social media, websites with slots for advertisements, and in real life?
Do advertisers collect data across multiple external websites about a user's online activity?
May advertisers also deliver ads based on a user's suspected geography through geotargeting?
Display advertising conveys its advertising message visually using text, logos, animations, videos, photographs, or other graphics, doesn't it?
Advertisers can create a detailed profile of the user's interests to deliver even more targeted advertising, can't they?
Display advertisers frequently target users with particular traits to increase the ads' effect, don't they?
What is designed to increase an advertiser's return on investment, or ROI, over untargeted ads?
Why do advertisers create a detailed profile of the user's interests?
How can the geographic information from an IP be supplemented and refined?
Is display advertising commonly used on social media, websites with slots for advertisements or in real life?
Is the goal of display advertising to obtain more traffic, clicks, or popularity for the advertising brand or organization or to spend money for fun?
Does display advertising convey its advertising message verbally or in the written form?
КлР - Упражнения 3 - Present Perfect vs Past Simple
Вопрос 1
Напишите глагол во времени Present Perfect или Past Simple
He (just \ return) from abroad.
Вопрос 2
Напишите глагол во времени Present Perfect или Past Simple
He (leave) the office 10 minutes ago.
Вопрос 3
Напишите глагол во времени Present Perfect или Past Simple
She (work) for the same company for the last 5 years.
Вопрос 4
Напишите глагол во времени Present Perfect или Past Simple
They first (meet) 10 months ago.
Вопрос 5
Напишите глагол во времени Present Perfect или Past Simple
They (recently \ introduce) flexitime.
Вопрос 6
Напишите глагол в правильной форме Present Perfect или Past Simple
There (be) a lot of innovations in the late 20 years.
Вопрос 7
Напишите глагол в правильной форме Present Perfect или Past Simple
Last week they (have) a lot of difficult meetings.
Вопрос 8
Напишите глагол в правильной форме Present Perfect или Past Simple
He (work) hard last week.
Вопрос 9
Напишите глагол в правильной форме Present Perfect или Past Simple
They (move) to a new office recently.
Вопрос 10
Напишите глагол в правильной форме Present Perfect или Past Simple
More than 50 employees (lose) their jobs last month.
Вопрос 11
Напишите глагол в правильной форме Present Perfect или Past Simple
They (not deliver) our order yet.
Вопрос 12
Напишите глагол в отрицательной форме в правильном времени
He (return) from abroad yet.
Вопрос 13
Напишите глагол в отрицательной форме в правильном времени
She (come) to the meeting on time yesterday.
Вопрос 14
Напишите глагол в отрицательной форме в правильном времени
We (see) the Managing Director since 9 a.m..
Вопрос 15
Напишите глагол в отрицательной форме в правильном времени
She (pass) the exam last Friday.
Вопрос 16
Напишите глагол в отрицательной форме в правильном времени
He (write) the report yet.
Вопрос 17
Напишите глагол в отрицательной форме в правильном времени
I (apply) for the new job last week.
Вопрос 18
Напишите вопрос из предложенных слов
? (when \ she \ interview \ Peter).
Вопрос 19
Напишите вопрос из предложенных слов
?
(he \ return \ from Moscow \ yet)
Вопрос 20
Напишите вопрос из предложенных слов
?
(when \ they \ apply \ for the job)
Вопрос 21
Напишите вопрос из предложенных слов
?
(you \ ever\ be \ abroad)
Вопрос 22
Напишите вопрос из предложенных слов
(when \ he \ leave \ the message)
Вопрос 23
Напишите вопрос из предложенных слов
?
(she \ ever \ give \ a presentation)
Вопрос 24
Напишите вопрос из предложенных слов
?
(why \ she \ resign \ from the company)
Вопрос 25
Напишите вопрос из предложенных слов
? (how long \ she \ work \ as a doctor)
Вопрос 26
Напишите вопрос из предложенных слов
?
(how long \ they \ be unemployed)
Вопрос 27
Напишите вопрос из предложенных слов
?
(why \ she \ refuse \ the offer)
Вопрос 28
Закончите разделительный вопрос
She has just returned from abroad, ?
Вопрос 29
Закончите разделительный вопрос
He left the office 10 minutes ago, ?
Вопрос 30
Закончите разделительный вопрос
We have recently opened a new office in Boston, ?
Вопрос 31
Закончите разделительный вопрос
They took early retirement, ?
Вопрос 32
Закончите разделительный вопрос
We hired 10 new employees, ?
Вопрос 33
Закончите разделительный вопрос
You have finished the report, ?
КлР 14.10 - Упражнения 4 - Future Simple vs Present Continuous
Вопрос 1
Напишите глагол во времени Present Continuous или Future Simple
According to his schedule, he (come) tomorrow at 12 p.m.
Вопрос 2
Напишите глагол во времени Present Continuous или Future Simple
OK. I (meet) you at 5 p.m. at the cinema.
Вопрос 3
Напишите глагол во времени Present Continuous или Future Simple
We are expecting that our sales (rise) next week.
Вопрос 4
Напишите глагол во времени Present Continuous или Future Simple
He hopes that you (accept) the offer.
Вопрос 5
Напишите глагол во времени Present Continuous или Future Simple
According to your accountants department, our profit (decrease) right now.
Вопрос 6
Напишите глагол во времени Present Continuous или Future Simple
She (go) to the conference this Friday.
Вопрос 7
Напишите глагол во времени Present Continuous или Future Simple
I (see) the doctor at 2 p.m. I have an appointment.
Вопрос 8
Напишите глагол во времени Present Continuous или Future Simple
Agreed. We (deliver) the goods next Tuesday.
Вопрос 9
Напишите глагол во времени Present Continuous или Future Simple
I think he (speak) in the afternoon. It hasn't been decided yet.
Вопрос 10
Напишите глагол во времени Present Continuous или Future Simple
Perhaps, there (be) a short rise in prices at the end of the year.
Вопрос 11
Поставьте глагол в отрицательную форму в правильном времени
He (meet) you in the evening, he is busy.
Вопрос 12
Поставьте глагол в отрицательную форму в правильном времени
They (go) on holiday to Turkey this August. They have tickets to Manila.
Вопрос 13
Поставьте глагол в отрицательную форму в правильном времени
I'm sorry, but she (take) the test on Wednesday. She has fallen ill.
Вопрос 14
Поставьте глагол в отрицательную форму в правильном времени
We (have) the meeting at 5 p.m. anymore. It has been postponed till tomorrow..
Вопрос 15
Поставьте глагол в отрицательную форму в правильном времени
I think, the price (change) till next month.
Вопрос 16
Поставьте глагол в отрицательную форму в правильном времени
You (attend) the presentation on Thursday, Monica. It has been rescheduled for Saturday.
Вопрос 17
Напишите вопросительное предложение из предложенных слов
? ( who \ you \ see \ at 2 p.m.)
Вопрос 18
Напишите вопросительное предложение из предложенных слов
? (where \ she \ meet\ the delegates)
Вопрос 19
Напишите вопросительное предложение из предложенных слов
? ( they \ go \ to the party)
- I'm not sure.
Вопрос 20
Напишите вопросительное предложение из предложенных слов
- , please ? (you \ open\ the window)
-Sure. It's too hot in here.
Вопрос 21
Напишите вопрос из предложенных слов
- , sir ? (you \ sign \ here)
- Certainly.
Вопрос 22
Напишите вопрос из предложенных слов
- , Peter ? (how many \ delegate \ come \ to the conference)
- About 150.
Вопрос 23
Напишите вопрос из предложенных слов
, Marry ? (when \ you \ see\ the doctor)
-Tomorrow at 10 a.m.
Вопрос 24
Напишите вопрос из предложенных слов
, Nick ? (when \ the general director \ arrive)
- In the afternoon.
Вопрос 25
Закончите разделительный вопрос
There will be a decrease in interest rate next month, ?
Вопрос 26
Закончите разделительный вопрос
She is flying to Boston next Tuesday, ?
Вопрос 27
Закончите разделительный вопрос
We are hoping for the best, ?
Вопрос 28
Закончите разделительный вопрос
We won't be on time, ?
Вопрос 29
Закончите разделительный вопрос
They are arriving soon, ?
Вопрос 30
Закончите разделительный вопрос
The office will be ready in a month, ?
КлР 08.11- Работа с лексикой 4 - Planning
Вопрос 1
Сопоставьте русские и английские слова
diary
interrupt
training
distract
list
single-minded
priority
time management
urgency
delegate
pursue
expertise
allocation
deploy
Вопрос 2
Planning is
allocation, the way that individuals and organizations deploy their resources such as time, money and .
In the case of individuals there is a worldwide industry with its calenders, diaries, electronic personal and time management training. These courses give some obvious advice.
Make of things you have to do. Classify them in terms of and priority.
Pursue tasks -mindedly. Do not allow yourself to waste time through and interruptions.
. Do not try to do everything yourself.
Do not try to be a
in everything. Do each task so that it is "good enough" for the circumstances.
Вопрос 3
For complex projects involving
people and tasks, you should use the Gantt . This is the that shows the different stages of a project, indicating the that can be done at the same time as others, and those that must wait until other tasks are . Originally conceived over 100 years ago, Gantt charts are now produced using computer . Other computer-based time tools have been developed by particular companies or are
commercially.
Companies also have to plan for
that they do not want such disasters. planning is designed to prepare for the worst, with specific plans of action for disaster , including handling of the media and
the company's reputation.
Organizational planning is one element of
, where a company makes long-term plans about the future development of their . They have to anticipate competitors activities, as well as trends in general economic and political . Very large organizations have teams of planners trying to predict how this environment may change and how they may
for and influence this change.
Вопрос 4
Найдите в тексте на вопрос ( в конце поставьте точку)
When were the Gantt charts conceived?
Вопрос 5
Найдите в тексте на вопрос ( в конце поставьте точку)
What does the Gantt chart indicate?
Вопрос 6
Найдите в тексте на вопрос ( в конце поставьте точку)
Must all tasks be done at the same time?
Вопрос 7
Найдите в тексте на вопрос ( в конце поставьте точку)
What produces Gantt charts nowadays?
Вопрос 8
Найдите в тексте на вопрос ( в конце поставьте точку)
What time management tool helps to prepare for disasters?
Вопрос 9
Найдите в тексте на вопрос ( в конце поставьте точку)
Long-term plans are an element of strategy, aren't they?
Вопрос 10
Найдите в тексте на вопрос ( в конце поставьте точку)
Who does strategy planning in large organizations?
Вопрос 11
Найдите в тексте на вопрос ( в конце поставьте точку)
What do scenario planners try to predict?
Вопрос 12
Напишите однокоренное существительное
allocate -
Вопрос 13
Напишите однокоренное существительное
interrupt -
Вопрос 14
Напишите однокоренное существительное
distract -
Вопрос 15
Напишите однокоренное существительное
manage -
Вопрос 16
Напишите однокоренное существительное
train -
Вопрос 17
Напишите однокоренное существительное
urgent -
Вопрос 18
Напишите однокоренное существительное
prioritise -
Вопрос 19
Напишите однокоренное существительное
recover -
Вопрос 20
Напишите однокоренное существительное
prepare -
Вопрос 21
Напишите однокоренное существительное
protect -
Вопрос 22
Напишите однокоренное существительное
plan -
Вопрос 23
1. Опишите, как вы планируете обычный рабочий день, семейный праздник, используйте ключевую лексику
implement a plan, arrange a meeting, keep to a budget, meet a deadline, prepare a report, rearrange a shedule, write a plan, collect information, estimate costs, forecast sales, consider options, do research
2.Выберите одну из предложенных ниже тем и напишите, согласны вы или нет и почему (5 предложений)
1. Making lists of things to do is a waste of time.
2. You should plan your retirement from an early age.
3. If you make a plan you should stick to it.
4. There ae some things you can't plan.
используйте союзы и вводные фразы:
however, though, although, but, because, and, unfortunately...
In my opinion, ... \ I believe that ... \
I don't agree that ...
As to my mind ... \ If you asked me... \ Personally, I think...
Speaking about ... it is worth mentioning ...
On the one hand... , on the other hand...
One of the advantages \ disadvantages is ...
To successfully implement a plan, it is essential to arrange a meeting with all stakeholders involved. During this meeting, the team can discuss and delegate tasks, ensuring that everyone is on the same page. It is important to keep to a budget during the implementation process, as it helps to monitor expenses and avoid unnecessary overspending. Meeting a deadline is crucial to the success of any project. By setting clear milestones and establishing a timeline, the team can work towards completing tasks on time. It is also necessary to prepare a report to track progress and address any challenges encountered along the way. Sometimes, unforeseen circumstances may require the team to rearrange a schedule. In such situations, it is important to communicate effectively and reallocate resources accordingly. Writing a plan and collecting information are essential steps before starting any project. By gathering relevant data and considering different options, the team can make informed decisions and minimize risks. Estimating costs and forecasting sales are important aspects of any business endeavor. By carefully analyzing market trends and conducting thorough research, accurate projections can be made, enabling the team to make sound financial decisions. In summary, implementing a plan requires arranging meetings, keeping to a budget, meeting deadlines, preparing reports, rearranging schedules if necessary, writing plans, collecting information, estimating costs, forecasting sales, considering options, and conducting research. By effectively executing these tasks, projects can be successfully completed.
I agree with the statement that if you make a plan, it's important to stick to it. First, the plan helps us structure our actions and goals. It allows us to clearly define exactly what needs to be done and in what order to achieve success.
Secondly, the plan gives us a sense of confidence and self-confidence. If we know that we have a plan that has already been thought out and tested, we can safely go ahead and solve the problems that arise.
Third, sticking to a plan helps us manage time and resources more efficiently. If we deviate from the plan, we risk wasting our time and energy on unnecessary tasks or postponing important things for later.
Fourth, following the plan makes it possible to measure our progress and achievements. If we stick to the plan, we can see what goals we have already achieved and what steps we still need to take. Thus, the plan helps us to assess our progress and make any necessary adjustments.
СР - Работа с лексикой 3 - Stress
Вопрос 1
Сопоставьте русские и английские слова
burn out
pressure
rewarding
satisfaction
downshifting
challenging
rat race
stimulating
stretch
treadmill
overwhelmed
Вопрос 2
Заполните пропуски предложенными вариантами
People like work that is
and gives them satisfaction. A reasonable amount of pressure is : many employees want work that stretches them, is and challenging. It is necessary if you want to have the feeling of
.
But when pressure builds up it's easy to feel
, and this can produce the feeling of stress. It is possible to become stressed out through . People can burn out , become so that they cannot work again. Most jobs have become more
with longer hours and greater pressure.
Many people want to get away from rat race or as they call it and are looking for that are completely unstressful. Some people choose to work from home to be nearer their . They are looking for a better quality of life, healthier balance. They are looking for more quality time with their partners and children. Choosing to work in less stressful way is known as
and rebalancing.
Вопрос 3
Заполните пропуски предложенными вариантами
A whole stress
has grown up with stress therapists and stress . They give advice how to the effects of stress or avoid it. However, other specialists say that the level of stress is than it used to be. Material advantages of modern times give us the that we should have control over our . We are spoilt by material comfort and start to
when we lose even little control over events.
Вопрос 4
Напишите 8 предложений с ключевой лексикой
lifestyle, workaholic, workload, deadline, flexitime, work-life balance, quality of life, working environment
Напишите, что вызывает стресс в повседневной жизни, как вы с ним боретесь
используйте союзы и вводные фразы:
however, though, although, but, because, and, unfortunately...
In my opinion, ... \ I believe that ... \
I don't agree that ...
As to my mind ... \ If you asked me... \ Personally, I think...
Speaking about ... it is worth mentioning ...
On the one hand... , on the other hand...
One of the advantages \ disadvantages is ...
Prolonged exposure to stress can significantly impact an individual's lifestyle.
The workaholic's stress levels were significantly elevated due to the demanding workload.
High levels of workload can lead to increased stress.
The looming deadline was causing significant stress for the team.
Flexitime can help alleviate stress in the workplace.
Maintaining a healthy work-life balance is crucial for managing stress effectively.
Stress can significantly impact the quality of life for individuals of all ages.
The working environment can significantly impact an individual's stress levels.
Have you heard anything about stress? This is when a person has too much to do and starts to get nervous. Here is an example: I have a lot of lessons right now and I still need to prepare for the test. I'm getting nervous and I feel like my head is full of things.
Stress can be due to school assignments, conflicts with friends, family problems, or simply because of fatigue. When a person is stressed, he may have a headache, his mood deteriorates, and sleep problems appear.
It is important to learn how to cope with stress. For example, you can take breaks from school and do what you love, walk outside, play sports or just relax. Sometimes it helps to talk to adults or friends to get rid of the negativity.
If stress lasts for a long time, it can be dangerous for your health. Therefore, it is important to seek help from a psychologist or other specialist who will help you understand the causes of stress and teach you how to manage your emotions.
So stress is a normal condition, but it is important to learn how to deal with it.
Вопрос 5
Выберите 3 профессии и объясните уровень стресса
Miner 8.3 Stockbroker 5.5
Police officer 7.7 Bus driver 5.4
Construction worker 7.5 Psychologist 5.2
journalist 7.5 Farmer 4.8
Airline pilot 7.5 Vet 4.5
Actor 7.2 Accountant 4.3
Doctor 6.8 Lawyer \Solicitor 4.3
Film producer 6.5 Optician 4.0
Musician 6.3 Postman 4.0
Teacher 6.2 Minister \ Vicar 3.5
Social worker 6.0 Nursery nurse 3.3
Librarian 2.0
Police officer
Police service has always been characterized by an increased level of stress – it is not for nothing that all future law enforcement officers are necessarily forced to undergo psychological tests. There are really a lot of stresses in their work: high-profile crimes, the fate of people, the criminal contingent, detentions, operational measures, irregular work schedules and much more. There is nothing strange in the fact that representatives of these professions often "drown" their stresses in alcohol. Skipping working moments through themselves, not everyone can withstand this frenzied pace, leaving the "organs" without having worked for 5 years. And, as it turns out, for good reason: stress leaves an indelible imprint on their lives. Not only is this reflected in behavioral changes, it has no less serious impact on their health and families, which break up much more often than the statistical average. Moreover, suicides are much more common among police officers.
Miner
The work of a miner is probably not only one of the most nervous and stressful, but also the most dangerous. It is difficult not only physically, but also mentally: being at a depth of several hundred meters underground, you cannot be completely sure that you will return home after the shift ... The lack of normal air, constant landslides, flooding, indelible coal dust. At the same time, they hardly become miners from a good life – this is a real vocation, due to the place of your birth and life.
Teacher
Few people, except, of course, the teachers themselves, consider their work stressful. But in fact, the degree of intensity experienced by modern schoolteachers is difficult to compare with any profession at all. The reason is the students. One in four teachers, due to the effects of professional stress, suffers from alcohol addiction. But working with children and parents is only one side of the job. In addition to her, teachers have a huge amount of paperwork, reports, checks, plans, control by the directorate, etc.
КлР 14.10 - Работа с текстом 14 - MULTI-LEVEL SALES STRATEGY
Вопрос 1
Сопоставьте русские и английские слова
earn a commission
facilitate
click-through sale
multi-level
business-to-consumer
affiliate program
customer-to-customer
supplier
intermediary
transaction
Вопрос 2
Сопоставьте русские и английские слова
credibility
process
order fulfillment
prolific
advertise
lease space
drop shippers
entity
used goods
competing website
Вопрос 3
Напишите глаголы в скобках в нужном времени
Present Simple Active or Passive, Present Perfect (1), Past Simple (2)
Amazon 1)
(employ) a multi-level e-commerce strategy. Amazon 2)
(start) by focusing on business-to-consumer relationships between itself and its customers and business-to-business relationships between itself and its suppliers and then 3)
(move) to facilitate customer-to-customer with the Amazon marketplace which 4)
(act) as an intermediary to facilitate transactions. The company 5)
(let) anyone sell nearly anything using its platform. In addition to an affiliate program that lets anyone post Amazon links and earn a commission on click-through sales, there 6)
(be) now a program which lets those affiliates build entire websites based on Amazon's platform.
Some other large e-commerce sellers use Amazon to sell their products in addition to selling them through their own websites. The sales 7)
(process) through Amazon.com and end up at individual sellers for processing and order fulfillment and Amazon 8)
(lease) space for these retailers. Small sellers of used and new goods go to Amazon Marketplace to offer goods at a fixed price. Amazon also 9)
(employ) the use of drop shippers or meta sellers. These 10)
(be) members or entities that advertise goods on Amazon who order these goods direct from other competing websites but usually from other Amazon members. These meta sellers may have millions of products listed, have large transaction numbers and 11)
(group) alongside other less prolific members giving them credibility as just someone who 12)
(be) in business for a long time.
Вопрос 4
Найдите в тексте на вопрос (в конце поставьте точку)
How did Amazon start?
Вопрос 5
Найдите в тексте на вопрос (в конце поставьте точку)
What does Amazon marketplace do?
Вопрос 6
Найдите в тексте на вопрос (в конце поставьте точку)
Can you sell anything using Amazon platform?
Вопрос 7
Найдите в тексте на вопрос (в конце поставьте точку)
How can you earn a commission on click-through sales?
by posting Amazon links
Вопрос 8
Найдите в тексте на вопрос (в конце поставьте точку)
Can affiliates build entire websites based on Amazon's platform?
Вопрос 9
Напишите вопрос к выделенным словам (в конце поставьте вопросительный знак)
Some large e-commerce sellers use Amazon to sell their products.
Вопрос 10
Напишите вопрос к выделенным словам
Amazon leases space for these retailers.
Вопрос 11
Напишите вопрос к выделенным словам
Small sellers of used goods set a fixed price.
Вопрос 12
Напишите вопрос к выделенным словам
Amazon employs the use of drop shippers or meta sellers.
Вопрос 13
Напишите вопрос к выделенным словам
These entities advertise goods from other competing websites.
Вопрос 14
Напишите вопрос к выделенным словам
Meta sellers have large transaction numbers.
Вопрос 15
Сопоставьте русские и английские слова
square feet
suggest
brick and mortar
stock
physical store
dominance
speculation
maintain
commonplace
markup
Вопрос 16
Сопоставьте русские и английские слова
install
sensor
general public
charge account
detect
checkout line
grab off
app
require
shelves
Вопрос 17
Напишите глаголы в скобках в нужном времени
Present Simple Active or Passive, Past Simple Active or Passive, Present Perfect (1)
Markup 1)
(be) anywhere from 50% to 100% and sometimes more, these sellers maintain that items are in stock when the opposite is true. As Amazon 2)
(increase) their dominance in the marketplace these drop shippers 3)
(become) more and more commonplace in recent years.
In November 2015, Amazon 4)
(open) a physical Amazon Books store in University Village in Seattle. The store is 5,500 square feet and prices for all products match those on its website. Amazon will open its tenth physical book store in 2017; media speculation suggests Amazon 5)
(plan) to eventually roll out 300 to 400 bookstores around the country. Amazon plans to open brick and mortar bookstores in Germany.
On January 22, 2018, Amazon Go , a store that 6)
(use) cameras and sensors to detect items that a shopper 7)
(grab) off shelves and automatically charges a shopper's Amazon account, 8)
(open) to the general public in Seattle. Customers scan their Amazon Go app as they enter, and 9)
(require) to have an Amazon Go app installed on their smartphone and a linked Amazon account to be able to enter. The technology 10)
(mean) to eliminate the need for checkout lines. Amazon Go 11)
(initially \ open) for Amazon employees in December 2016. By the end of 2018, there will be 8 total Amazon Go stores located in Seattle, Chicago, San Fransico and New York. Amazon 12)
(have) plans to open as many as 3,000 Amazon Go locations across the United States by 2021.
Вопрос 18
Преобразуйте предложение в разделительный вопрос
Markup is anywhere from 50% to 100%, ?
Вопрос 19
Преобразуйте предложение в разделительный вопрос
Amazon increases their dominance in the marketplace, ?
Вопрос 20
Преобразуйте предложение в разделительный вопрос
Drop shippers have become more and more commonplace in recent years, ?
Вопрос 21
Преобразуйте предложение в разделительный вопрос
In November 2015, Amazon opened a physical Amazon Books store in University Village in Seattle, ?
Вопрос 22
Преобразуйте предложение в разделительный вопрос
The store is 5,500 square feet, ?
Вопрос 23
Преобразуйте предложение в разделительный вопрос
Amazon will open its tenth physical book store in 2017, ?
Вопрос 24
Преобразуйте предложение в разделительный вопрос
Amazon plans to open brick and mortar bookstores in Germany, ?
Вопрос 25
Выберите верные утверждения
Выберите один или несколько ов:
a. By the end of 2018, there will be ten Amazon Go stores.
b.
Amazon Go plans to open five thousand Amazon Go locations in the United States by 2021.
c. Amazon Go was initially opened for employees in November 2016.
d. Customers must have an Amazon Go app installed on their smartphone.
e. Amazon Go uses cameras and sensors to detect items that a shopper grabs off shelves.
f. The technology eliminates the need for checkout lines.
g. Amazon Go was opened to the general public in Boston.
Вопрос 26
Сопоставьте слова из двух колонок, чтобы получились устойчивые выражения
checkout
multi
brick and
mark
drop
order
common
general
square
meta
КлР 16.09 - Работа с текстом 5 - WORKING CONDITIONS AT AMAZON
Вопрос 1
Сопоставьте русские и английские слова
theft
suffer
overheated
response
warehouse
ambulance
dehydration
carry out
install
collapse
Вопрос 2
Заполните пропуски предложенными вариантами
Amazon has attracted widespread
for poor working conditions by both current employees, who refer to themselves as , and former employees, as well as the media and . In 2011, it was publicized that at the Breinigsville, Pennsylvania , workers had to carry out work in 100 °F (38 °C) heat, resulting in employees becoming extremely and suffering from dehydration and collapse. Loading-bay doors were not opened to allow in air, because of concerns over theft. Amazon's initial response was to pay for an to sit outside on call to cart away overheated employees. The company eventually installed air
at the warehouse.
Вопрос 3
Найдите в тексте на вопрос (в конце поставьте точку)
Why has Amazon attracted widespread criticism?
Вопрос 4
Найдите в тексте на вопрос (в конце поставьте точку)
How do current employees call themselves?
Вопрос 5
Найдите в тексте на вопрос (в конце поставьте точку)
What temperature did the Breinigsville warehouse workers have to carry out work?
Вопрос 6
Найдите в тексте на вопрос (в конце поставьте точку)
What did warehouse workers suffer from?
Вопрос 7
Найдите в тексте на вопрос (в конце поставьте точку)
Why weren't loading-bay doors opened to allow in fresh air?
Вопрос 8
Найдите в тексте на вопрос (в конце поставьте точку)
What should an ambulance do?
Вопрос 9
Найдите в тексте на вопрос (в конце поставьте точку)
Did the company install air conditioning at the warehouse?
Вопрос 10
Сопоставьте русские и английские слова
broadcast
reprimand
trolley
investigation
target
fall behind
deliberately
picker
intimidate
idle time
Вопрос 11
Заполните пропуски предложенными вариантами
Some workers, "pickers", who travel the building with a
and a handheld scanner "picking" customer can walk up to 15 miles during their workday and if they fall on their targets, they can be . The handheld scanners give real-time information to the on how quickly or slowly they are working; the also serve to allow Team Leads and Area Managers to track the specific of employees and how much "idle time" they gain when not working. In a German television report in February 2013, journalists Diana Löbl and Peter Onneken conducted a covert at the distribution center of Amazon in the town of Bad Herfeld in the German state of Hessen. The report highlights the behavior of some of the guards, themselves being employed by a third party company, who apparently either had a neo-Nazi or deliberately dressed in neo-Nazi apparel and who were foreign and temporary female workers at its centers. The third party security company involved was
by Amazon as a business contact shortly after that report.
Вопрос 12
Выберите верные утверждения
Выберите один или несколько ов:
a. There were no foreign or temporary female workers at distribution centers.
b. "Pickers" have a handheld scanner to collect customers' orders.
c. The handheld scanners show how quickly or slowly pickers are working.
d. Diana Löbl and Peter Onneken conducted an open investigation.
e. The behavior of the security guards was polite and friendly.
f. If pickers fall behind on their targets, they can be fired.
g. Amazon broke contract with the third party security company.
h. The security guards were employed by a third party company.
Вопрос 13
Сопоставьте русские и английские слова
support
evaluate
make redundant
sign
callous
prohibit
prevent
employment contract
tolerate
fire
Вопрос 14
Заполните пропуски предложенными вариантами
In March 2015, it was reported in The Verge that Amazon will be
non-compete clauses of 18 months in length from its US contracts for hourly-paid workers, after criticism that it was acting in preventing such employees from finding other work. Even short-term workers have to sign contracts that them from working at any company where they would "directly or indirectly" any good or service that competes with those they helped support at Amazon, for 18 months after leaving Amazon, even if they are fired or made
.
A 2015 front-page article in The New York Times profiled several
Amazon employees who together described a "bruising" workplace in which workers with illness or other personal crises were pushed out or evaluated. Bezos responded by writing a Sunday memo to employees, in which he disputed the Times's account of " callous management practices" that he said would never be
at the company.
Вопрос 15
Напишите вопрос к выделенным словам
Amazon will be removing non-compete clauses of 18 months in length from its US employment contracts for hourly-paid workers.
пошаговая инструкция:
1. скопируйте часть предложения до выделенных слов
2. найдите глагол, определите окончание:
если окончание -s, после вопросительного слова (перед подлежащим) пишем does + подлежащее + глагол без окончания (1 форма)
если окончание -ed, после вопросительного слова (перед подлежащим) пишем did + подлежащее + глагол без окончания (1 форма)
если окончания нет (1 форма), после вопросительного слова (перед подлежащим) пишем do + подлежащее + глагол без окончания
если окончания нет (2 форма), после вопросительного слова (перед подлежащим) пишем did + подлежащее + глагол без окончания
3. если в предложении глагол am \ is \ are \ was \ were \ can \ could \ will \ would \ shall \ should \ must \ may \ might, переносим этот глагол перед подлежащим
4. если в предложении глагол have \ has \ had + 3 форма от основного глагола, переносим глагол have \ has\ had перед подлежащим, 3 форма от основного глагола остается после подлежащего
5. переведите заданное предложение, поймите, какое вопросительное слово относится к выделенным словам, напишите его на первое место в вопросе
Вопрос 16
Напишите вопрос к выделенным словам
Short-term temporary workers have to sign contracts that prohibit them from working at any company.
см инструкцию в вопросе 15
Вопрос 17
Напишите вопрос к выделенным словам
A 2015 front-page article in The New York Times profiled several former Amazon employees.
Вопрос 18
Напишите вопрос к выделенным словам
Workers with illness or other personal crises were pushed out or unfairly evaluated.
Вопрос 19
Напишите общий вопрос к предложению
No, the callous management practices would never be tolerated at the company.
Вопрос 20
Сопоставьте русские и английские слова
apply
stock award
maternity leave
adoptive parents
go on strike
eliminate
livable wage
minimum wage
boost morale
fulfillment center
Вопрос 21
Заполните пропуски предложенными вариантами
In an effort to boost employee
, on November 2, 2015, Amazon announced that it would be extending six weeks of paid for new mothers and fathers. This change includes birth parents and parents and can be applied in conjunction with existing
leave and medical leave for new mothers.
In 2018, investigations by journalists and media outlets such as The Gaurdian have also
poor working conditions at Amazon's fulfillment centers.
A September 11, 2018 article exposed poor working conditions for Amazon's
drivers.
In response to criticism that Amazon doesn't pay its workers a
wage, Jeff Bezos announced beginning November 1, 2018, all U.S. and U.K. Amazon employees will a $15 an hour minimum wage. Amazon will also to make $15 an hour the federal minimum wage. At the same time, Amazon also eliminated stock
and bonuses for hourly employees.
On Black Friday 2018, Amazon
workers in several European countries, including Italy, Germany, Spain and the United Kingdom, went on to protest inhumane working conditions and
pay.
Вопрос 22
Преобразуйте предложение в разделительный вопрос
Amazon would be extending six weeks of paid leave for new mothers and fathers, ?
разделительный вопрос образуется:
вспомогательный глагол с отрицанием+ местоимение
1. найдите сказуемое (глагол) в предложении:
если глагол заканчивается на -s, в хвостике пишем doesn't
если глагол заканчивается на -ed, в хвостике пишем didn't
если глагол не имеет окончания (1 форма), в хвостике пишем don't
если глагол не имеет окончания (2 форма), в хвостике пишем didn't
если глагол am \ is \ are \ was \ were \ can \ could \ should \ would \ must \ shall \ will \ have \ has \ had в хвостике пишем am not \ is not \ are not\ was not\ were not\ cannot \ could not \ should not \ would not \ must not \ shall not \ will not \ have not \ has not \ had not
2. найдите подлежащее в предложение и замените его на местоимение (it (he \ she) - если единственное число, they- если множественное число)
Вопрос 23
Преобразуйте предложение в разделительный вопрос
It can be applied with existing maternity leave and medical leave for new mothers, ?
Вопрос 24
Преобразуйте предложение в разделительный вопрос
Investigations have also exposed poor working conditions at Amazon's fulfillment centers, ?
Вопрос 25
Преобразуйте предложение в разделительный вопрос
Amazon pays its workers a livable wage, ?
Вопрос 26
Преобразуйте предложение в разделительный вопрос
Beginning November 1, 2018, Amazon employees will earn a $15 an hour minimum wage, ?
Вопрос 27
Преобразуйте предложение в разделительный вопрос
Amazon eliminated stock awards and bonuses for hourly employees, ?
Вопрос 28
Преобразуйте предложение в разделительный вопрос
On Black Friday 2018, Amazon warehouse workers went on strike to protest inhumane working conditions and low pay, ?
Вопрос 29
Сопоставьте слова из двух колонок, чтобы получились устойчивый сочетания из текста
hourly-paid
make
adoptive
neo-Nazi
employment
former
handheld
livable
security
delivery
initial
paid
covert
front-page
fulfillment
КлР 16.09 - Письмо 3 - Complaint letter
Вопрос 1
Сопоставьте русские и английские слова
warranty
promotion
memory card
serial number
replacement
dissatisfaction
disturb
refund
rush hour
mouthpiece
malfunction
at your convenience
receipt number
faulty
recipient
Вопрос 2
Прочитайте письмо и ьте на вопрос
Adam Smith
P.O. BOX 347447
Chicago, Ill. 92827
05/27/2018
Ajax Telecommunication
6276 Northbear Dr.
Chicago, Ill. 93939
Dear Sir/Madam,
RE: MALFUNCTION OF MOBILE PHONE BOUGHT IN YOUR RETAIL SHOP
I am writing this letter to inform you of various malfunctions with the Nokia 311 phone that I bought from your retail shop Ajax Telecommunication on the 1st of April, 2018 during the evening rush hours. I have not been able to use it as expected and have been too busy to come to the shop personally to offer my dissatisfaction.
The serial number of the phone is A233443267272 and the receipt number is 0132. Its cost was $650 and I was offered a handbag as a promotion. The phone comes with a two-year warranty and two batteries.
The phone was supposed to come with a two gigabyte memory card, but it only came with a 500 megabyte memory card. Secondly, both batteries are not holding power for more than five hours, while I was assured they are supposed to hold power for over two days each.
Another problem is that when making calls, recipients are unable to hear me clearly. I understand that the mouth piece is faulty. For this I am forced to speak loudly, and this may be disturbing sometimes to people around me. This phone is used to call my customers and with this situation, I am not able to work as required. This is also a problem when a customer needs help from me and I cannot communicate.
I am looking forward to your communication on what I should do, owing that I cannot get time to come to your retail shop. I would appreciate if I get another phone as a replacement, otherwise I will ask for the refund. If possible, send somebody at Laze Plaza to come and help me out at your convenience. Thank you for your consideration.
Yours faithfully,
Jobby Jobskit
Answer the question to the letter (в конце поставьте точку)
When was the letter written?
Вопрос 3
Найдите в тексте письма на вопрос (в конце поставьте точку)
How long did Jobby Jobskit wait before complaining to the company?
Вопрос 4
Найдите в тексте письма на вопрос (в конце поставьте точку)
What product did Jobby Jobskit buy?
Вопрос 5
Найдите в тексте письма на вопрос (в конце поставьте точку)
Where did he buy it?
Вопрос 6
Найдите в тексте письма на вопрос (в конце поставьте точку)
Is he happy with the phone?
Вопрос 7
Найдите в тексте письма на вопрос (в конце поставьте точку)
What is the serial number of the phone?
Вопрос 8
Найдите в тексте письма на вопрос (в конце поставьте точку)
What is the receipt number?
Вопрос 9
Найдите в тексте письма на вопрос (в конце поставьте точку)
How much did he pay for the phone?
Вопрос 10
Найдите в тексте письма на вопрос (в конце поставьте точку)
How long is the warranty?
Вопрос 11
Найдите в тексте письма на вопрос (в конце поставьте точку)
What memory card did he receive?
Вопрос 12
Найдите в тексте письма на вопрос (в конце поставьте точку)
How long were the batteries supposed to hold power?
Вопрос 13
Найдите в тексте письма на вопрос (в конце поставьте точку)
What is the problem with the mouth piece?
Вопрос 14
Найдите в тексте письма на вопрос (в конце поставьте точку)
How is he using the phone?
Вопрос 15
Найдите в тексте письма на вопрос (в конце поставьте точку)
Can the author come to the shop and get the replacement?
Вопрос 16
Найдите в тексте письма на вопрос (в конце поставьте точку)
What is he asking for if the company can’t replace the phone?
Вопрос 17
Найдите в письме фразу
Я пишу, чтобы сообщить о многочисленных неисправностях
Вопрос 18
Найдите в письме фразу
Мне дали пакет как промо акцию
Вопрос 19
Найдите в письме фразу
Телефон идет с 2-х летней гарантией
Вопрос 20
Найдите в письме фразу
Предполагалось, что к телефону прилагается карта памяти на 2 гигабайта
Вопрос 21
Найдите в письме фразу
Другая проблема заключается в том, что
Вопрос 22
Найдите в письме фразу
Я предполагаю, что неисправен микрофон
Вопрос 23
Найдите в письме фразу
Жду от вас информации о том, что мне следует делать
Вопрос 24
Найдите в письме фразу
Я был бы признателен, если бы вы мне предложили заменить аппарат
Вопрос 25
Найдите в письме фразу
В противном случае, я настаиваю на возврате денежных средств
Вопрос 26
Преобразуйте предложение в активный / пассивный залог
I was offered a handbag as a promotion.
They .
Вопрос 27
Преобразуйте предложение в активный / пассивный залог
I was assured that batteries would hold power for over two days each.
They .
Вопрос 28
Преобразуйте предложение в активный / пассивный залог
I am forced to speak loudly.
It .
Вопрос 29
Преобразуйте предложение в активный / пассивный залог
This phone is used to call my customers.
I .
Вопрос 30
Баллов: 7,00 из 10,00
Напишите письмо с жалобой на неисправность купленного вами товара.
Используйте фразы из образца
9034 East Street
Sacramento, CA
USA, 90345
Electroworld Ltd
4567 Marcony Street
Sacramento, CA
June 08, 2001
Dear Sirs,
I am regretting that I have to complain about the delivery service of your company. On June, 5 I bought a washing machine in your shop and ordered delivery. According to the contract it had to be delivered yesterday in the morning that is between 9 a.m. and 12 a.m., but it was delivered at 03.30 p.m.! When it was almost 12 a.m. I called the delivery department and they promised to deliver a washing machine in half an hour. But I had been waiting for more than 3 hours after that until it was delivered. I think it is absolutely inappropriate situation and I need to have some compensation because I had to miss the whole working day and lost my salary for it.
Kind regards
КлР14.10 - Письмо 4 - Adjustment letter
Вопрос 1
Сопоставьте русские и английские слова
affect
arise
consignment
investigation
assure
adverse
file a concern
Customer Service Manager
incident
appropriate
an individual case
action
complaint
issue
apologize
Вопрос 2
Сопоставьте русские и английские слова
storage
reliable
substantial
suitability
look into
supplier
quality
purchase
spoiled
recent
opportunity
solution
Вопрос 3
Прочитайте письмо и ьте на вопрос
Mr. John Nash
Customer Service Manager
Head Office of Rio Supermarket
Manulo Street
Nottingham, UK
May 17, 2018
Mr. Paul Popon
10 Friedsburg Street
Nottingham, UK
Dear Mr. Popon,
We have received your recent letter dated May 15, 2018 concerning the services in the Rio Supermarket. Thank you for writing and giving us an opportunity to look into this matter. It is important to us to know of issues that arise with our customers, as we want to ensure full customer satisfaction, especially with a long-time client such as yourself.
Mrs. Revera, whose actions are the basis of your complaint, has been a store manager at the Rio Supermarket for three years. For all the years she has worked, there has been no adverse incidents connected with her behaviour. We will converse with her and test her for professional suitability. In the meanwhile, I would like to assure you of our interest and concern. We are always anxious to be informed of situations that could adversely affect good relations with our customers.
According to the information at the office center that made the delivery of cooled chicken to our stores, the quality of the consignment was proved by the quality experts at the place of production. All the papers and certificates were filled correctly. We made an investigation at the store where you bought the spoiled product, which showed the appropriate storage of cooled products, including cooled chickens. We are sure that a bad-quality product was delivered by our supplier. We filed a concern with the company and are waiting for a solution. For the past week, we had no concerns about spoiled cooled chickens, so it may be an individual case.
We realize that this is a substantial problem, and apologize for the situation that has evolved. We would like to send you a $100 gift card to purchase any product around the United Kingdom. Please accept our apology for this spoiled product. We promise that we will improve our supplying system with reliable suppliers to avoid this problem from happening in the future.
Sincerely,
(signature)
Mr. John Nash
Customer Service Manager
Answer the question to the letter ( в конце поставьте точку)
When did Paul Popon write his letter?
Вопрос 4
Найдите в тексте письма на вопрос ( в конце поставьте точку)
What did he write the letter about?
Вопрос 5
Найдите в тексте письма на вопрос ( в конце поставьте точку)
How long has Mrs. Revera worked in the store?
Вопрос 6
Найдите в тексте письма на вопрос ( в конце поставьте точку)
Has there been any adverse incidents connected with her behavior?
Вопрос 7
Найдите в тексте письма на вопрос ( в конце поставьте точку)
What action will John Nash take with regard to Mrs. Revera?
Вопрос 8
Найдите в тексте письма на вопрос ( в конце поставьте точку)
Who checked the quality of the products delivered to the store?
Вопрос 9
Найдите в тексте письма на вопрос ( в конце поставьте точку)
How did they investigate the incident at the store?
Вопрос 10
Найдите в тексте письма на вопрос ( в конце поставьте точку)
Who is responsible for the spoilt product?
Вопрос 11
Найдите в тексте письма на вопрос ( в конце поставьте точку)
How many other complaints have they received over the past week?
Вопрос 12
Найдите в тексте письма на вопрос ( в конце поставьте точку)
How are they going to rectify the situation with Paul Popon?
Вопрос 13
Найдите в письме фразу
Мы получили ваше письмо касательно услуг…
Вопрос 14
Найдите в письме фразу
Спасибо, что предоставили нам возможность разобраться с этой проблемой
Вопрос 15
Найдите в письме фразу
Мы хотим, чтобы наши покупатели были полностью удовлетворены
Вопрос 16
Найдите в письме фразу
За все время ее работы не было ни одного случая, который бы вызвал нарекание
Вопрос 17
Найдите в письме фразу
Качество доставленного товара было одобрено специалистами по качеству по месту его производства
Вопрос 18
Найдите в письме фразу
Мы провели расследование в магазине
Вопрос 19
Найдите в письме фразу
Мы уверены, что испорченный товар был доставлен нашим поставщиком
Вопрос 20
Найдите в письме фразу
Возможно, это единичный случай
Вопрос 21
Найдите в письме фразу
Мы приносим извинения за возникшие последствия
Вопрос 22
Найдите в письме фразу
Примите наши извинения за испорченный продукт
Вопрос 23
Преобразуйте глагол в предложении во время Past Simple \ Present Perfect
We have received your recent letter.
2 days ago.
Вопрос 24
Преобразуйте глагол в предложении во время Past Simple \ Present Perfect
She has been a store manager at the Rio Supermarket for three years.
three years ago. (become)
Вопрос 25
Преобразуйте глагол в предложении во время Past Simple \ Present Perfect
There has been no adverse incidents connected with her behaviour.
last week.
Вопрос 26
Преобразуйте глагол в предложении во время Past Simple \ Present Perfect
The quality of the consignment was proved by the quality experts at the place of production.
recently.
Вопрос 27
Преобразуйте глагол в предложении во время Past Simple \ Present Perfect
All the papers and certificates were filled correctly.
Up to now .
Вопрос 28
Преобразуйте глагол в предложении во время Past Simple \ Present Perfect
We made an investigation at the store.
recently
Вопрос 29
Преобразуйте глагол в предложении во время Past Simple \ Present Perfect
We filed a concern with the company.
already.
Вопрос 30
Напишите письмо, на жалобу клиента.
Объясните причину возникшей проблемы.
Пообещайте исправить положение.
Используйте фразы из образца.
Mrs. Erika Fuchs
Customer Service Manager
Head Office of Siberian Wellness
White Street
Switzerland
November 25, 2023
Mrs. Kathy Detterer
5 Karl Strasse
Deutschland
Dear Mrs. Detterer,
We have received your recent letter dated November 20, 2018 concerning the services in our shop. Thank you for writing and giving us an opportunity to look into this matter. It is important to us to know of issues that arise with our customers, as we want to ensure full customer satisfaction, especially with a long-time client such as yourself.
Mrs. Natasha, whose actions are the basis of your complaint, has been a shop manager at our shop for five years. For all the years she has worked, there has been no adverse incidents connected with her behaviour. We will converse with her and test her for professional suitability. In the meanwhile, I would like to assure you of our interest and concern. We are always anxious to be informed of situations that could adversely affect good relations with our customers.
According to the information at the office center that made the delivery of cosmetics, the quality of the consignment was proved by the quality experts at the place of production. All the papers and certificates were filled correctly. We made an investigation at our shop where you bought the body lotion. We are sure that a bad-quality product was delivered by our supplier. We filed a concern with the company and are waiting for a solution. For the past week, we had no concerns about bad body lotions or other items of our products, so it may be an individual case.
We realize that this is a substantial problem, and apologize for the situation that has evolved. In this letter, we have enclosed a discount coupon for 30 percent off your next purchase. In addition, we would like to invite you to visit our updated website and observe our new products for your beauty.
Let me say again, how much we regret any inconvenience.
We look forward to serving you in the future.
Sincerely,
Mr. Erika Fuchs
Customer Service Manager
КлР 16.12 - Работа с текстом - B2B vs B2C marketing
Вопрос 1
Поставьте глаголы в скобках в нужное время (форму) Present Simple Active or Passive, Present Perfect (1)
The two major segments of marketing are business-to-business (B2B) marketing and business-to-consumer (B2C) marketing.
B2B marketing
B2B (business-to-business) marketing 1)
(refer) to any marketing strategy or content that is geared towards a business or organization. Any company that 2)
(sell) products or services to other businesses or organizations (vs. consumers) typically uses B2B marketing strategies.
Examples of products sold through B2B marketing include:
-Major equipment
-Accessory equipment
-Raw materials
-Component parts
-Processed materials
-Supplies
-Business services
The four major categories of B2B product purchasers are:
- Producers- use products sold by B2B marketing to make their own goods (e.g.: Mattel buying plastics to make toys)
- Resellers- buy B2B products to sell through retail or wholesale establishments (e.g.: Walmart buying vacuums to sell in stores)
- Governments- buy B2B products for use in government projects (e.g.: purchasing contractor services to repair infrastructure)
- Institutions- use B2B products to continue operation (e.g.: schools buying printers for office use)
B2C marketing
Business-to-consumer marketing, or B2C marketing, refers to the tactics and strategies in which a company 3)
(promote) its products and services to individual people.
Traditionally, this could refer to individuals shopping for personal products in a broad sense. More recently the term B2C refers to the online selling of consumer products.
C2B marketing
Consumer-to-business marketing or C2B marketing is a business model where the end consumers 4)
(create) products and services which 5)
(consume) by businesses and organizations. It is diametrically 6)
(oppose) to the popular concept of B2C or Business- to- Consumer where the companies make goods and services available to the end consumers.
C2C marketing
Customer to customer marketing or C2C marketing represents a market environment where one customer 7)
(purchase) goods from another customer using a third-party business or platform to facilitate the transaction. C2C companies are a new type of model that 8)
(emerge) with e-commerce technology and the sharing economy.
Differences in B2B and B2C marketing
The different goals of B2B and B2C marketing lead to differences in the B2B and B2C markets. The main differences in these markets 9)
(be) demand, purchasing volume, number of customers, customer concentration, distribution, buying nature, buying influences, negotiations, reciprocity, leasing and promotional methods.
- Demand: B2B demand 10)
(derive) because businesses buy products based on how much demand there 11)
(be) for the final consumer product. Businesses buy products based on customer's wants and needs. B2C demand is primarily because customers buy products based on their own wants and needs.
- Purchasing volume: Businesses buy products in large volumes to distribute to consumers. Consumers buy products in smaller volumes suitable for personal use.
- Number of customers: There 12)
(be) relatively fewer businesses to market to than direct consumers.
- Customer concentration: Businesses that specialize in a particular market tend to be geographically concentrated while customers that buy products from these businesses 13)
(not \ concentrate).
- Distribution: B2B products pass directly from the producer of the product to the business while B2C products must additionally go through a wholesaler or retailer.
- Buying nature: B2B purchasing is a formal process done by professional buyers and sellers, while B2C purchasing is informal.
- Buying influences: B2B purchasing 14)
(influence) by multiple people in various departments such as quality control, accounting, and logistics while B2C marketing is only influenced by the person making the purchase and possibly a few others.
- Negotiations: In B2B marketing, negotiating for lower prices or added benefits is commonly accepted while in B2C marketing (particularly in Western cultures) prices 15)
(fix).
- Reciprocity: Businesses tend to buy from businesses they sell to. For example, a business that 16)
(sell) printer ink is more likely to buy office chairs from a supplier that buys the business's printer ink. In B2C marketing, this 17)
(not \ occur) because consumers are not also selling products.
- Leasing: Businesses tend to lease expensive items while consumers tend to save up to buy expensive items.
- Promotional methods: In B2B marketing, the most common promotional method is personal selling. B2C marketing mostly uses sales promotion, public relations, advertising, and social media.
Вопрос 2
Найдите в тексте на вопрос ( в конце поставьте точку)
What does B2B stand for?
Вопрос 3
Найдите в тексте на вопрос ( в конце поставьте точку)
Does B2C mean business to competitor?
Вопрос 4
Найдите в тексте на вопрос ( в конце поставьте точку)
When does a company typically use B2B marketing strategies?
Вопрос 5
Найдите в тексте на вопрос ( в конце поставьте точку)
Are component parts sold using B2B marketing or B2C marketing?
Вопрос 6
Найдите в тексте на вопрос ( в конце поставьте точку)
Business services are sold through B2C marketing, aren't they?
Вопрос 7
Найдите в тексте на вопрос ( в конце поставьте точку)
Who are the four major categories of B2B product purchasers?
Вопрос 8
Найдите в тексте на вопрос ( в конце поставьте точку)
What example of producers is given in the text?
Вопрос 9
Найдите в тексте на вопрос ( в конце поставьте точку)
What do resellers do?
Вопрос 10
Найдите в тексте на вопрос ( в конце поставьте точку)
Is purchasing contractor services to repair infrastructure used by governments or institutions?
Вопрос 11
Найдите в тексте на вопрос ( в конце поставьте точку)
Why do institutions use B2B products?
Вопрос 12
Найдите в тексте на вопрос ( в конце поставьте точку)
What does business-to-consumer marketing refer to?
Вопрос 13
Найдите в тексте на вопрос ( в конце поставьте точку)
What does the term B2C more recently refer to?
Вопрос 14
Найдите в тексте на вопрос ( в конце поставьте точку)
Which concept is diametrically opposed to the B2C?
Вопрос 15
Найдите в тексте на вопрос ( в конце поставьте точку)
What type of a business model is C2B marketing?
Вопрос 16
Найдите в тексте на вопрос ( в конце поставьте точку)
What facilitates transaction in C2C marketing?
Вопрос 17
Найдите в тексте на вопрос ( в конце поставьте точку)
How have C2C companies emerged?
Вопрос 18
Напишите вопрос к у из текста
- because businesses buy products based on how much demand there is for the final consumer product.
Вопрос 19
Напишите вопрос к у из текста
- based on customer's wants and needs.
Вопрос 20
Напишите вопрос к у из текста
Yes, it is, because customers buy products based on their own wants and needs.
Вопрос 21
Напишите вопрос к у из текста
- in large volumes.
Вопрос 22
Напишите вопрос к у из текста
- No, there are relatively fewer businesses to market to.
Вопрос 23
Напишите вопрос к у из текста
- Businesses are geographically concentrated.
Вопрос 24
Напишите вопрос к у из текста
- through a wholesaler or retailer.
Вопрос 25
Напишите вопрос к у из текста
- it is a formal process.
Вопрос 26
Напишите вопрос к у из текста
- multiple people in various departments such as quality control, accounting, and logistics.
Вопрос 27
Напишите вопрос к у из текста
- no, it isn't. Prices are fixed.
Вопрос 28
Напишите вопрос к у из текста
- It means reciprocity.
Вопрос 29
Напишите вопрос к у из текста
- consumers tend to save up to buy expensive items.
Вопрос 30
Напишите вопрос к у из текста
-no, they lease them.
Вопрос 31
Напишите вопрос к у из текста
-it is personal selling.
Вопрос 32
Напишите вопрос к у из текста
-for example, public relations and social media.
Вопрос 33
Баллов: 8,00 из 10,00
Составьте глоссарий ключевой лексики прочитанного текста
(выпишите 20-30 слов с переводом)
Refer-относиться
Sell-продавать
Business-бизнес
Organization-организация
Segment-сегмент
Marketing-продажи
Major equipment-основное оборудование
Accessory equipment-вспомогательное оборудование
Raw materials-сырьевые ресурсы
Component parts-составные части
Processed materials-обработанные материалы
Supplies-поставка
Business services-бизнес услуги
Government-управление
Producer-производитель
Shopping-делать покупки
Сategory-категория
Strategy-стратегия
Project-проект
Facilitate-содействовать
Вопрос 34
Исправьте написание слова
maiger -
Вопрос 35
Исправьте написание слова
streteji -
Вопрос 36
Исправьте написание слова
bisnes -
Вопрос 37
Исправьте написание слова
tipikali -
Вопрос 38
Исправьте написание слова
ekzampel -
Вопрос 39
Исправьте написание слова
ikvipment -
Вопрос 40
Исправьте написание слова
aksesori -
Вопрос 41
Исправьте написание слова
sapplaiz -
Вопрос 42
Исправьте написание слова
kategori -
Вопрос 43
Исправьте написание слова
holesail -
Вопрос 44
Исправьте написание слова
guvenment -
Вопрос 45
Исправьте написание слова
progekt -
Вопрос 46
Исправьте написание слова
konsuma -
Вопрос 47
Исправьте написание слова
envairanment -
Вопрос 48
Исправьте написание слова
fasilitat -
Вопрос 49
Исправьте написание слова
teknologi -
Вопрос 50
Исправьте написание слова
perchazing -
Вопрос 51
Исправьте написание слова
koncentrashion -
Вопрос 52
Исправьте написание слова
negoshiashion -
Вопрос 53
Исправьте написание слова
fiu -
Вопрос 54
Исправьте написание слова
jeografikaly -
Вопрос 55
Исправьте написание слова
ikspencive -
Вопрос 56
Исправьте написание слова
promoshion -
КлР 08.11 - Работа с текстом - Criticism of 4Ps approach
Вопрос 1
Баллов: 18,00 из 18,00
Заполните пропуски словами и списка
Criticisms
One of the limitations of the 4Ps approach is its emphasis on an
view. An inside-out approach is the traditional planning approach where the organisation identifies its desired goals and , which are often based around what has always been done. Marketing's task then becomes one of "selling" the organization's products and messages to the "outside" or external
. In contrast, an outside-in approach first seeks to understand the needs and wants of the consumer.
From a model-building perspective, the 4Ps has attracted a number of criticisms. Well-designed models should exhibit clearly defined categories that are mutually
, with no overlap. Yet, the 4Ps model has extensive overlapping problems. Several authors stress the hybrid nature of the fourth P, mentioning the presence of two important dimensions, "communication" (general and informative communications such as public relations and
communications) and "promotion" (persuasive communications such as advertising and direct selling). Certain marketing activities, such as personal selling, may be classified as either promotion or as part of the place (i.e., distribution) element. Some pricing tactics, such as promotional pricing, can be classified as price variables or promotional variables and, therefore, also exhibit some overlap.
Other important criticisms include that the marketing mix lacks a
framework and is, therefore, unfit to be a planning instrument, particularly when uncontrollable, external elements are an important aspect of the marketing environment.
Modifications and extensions
To overcome the
of the 4P model, some authors have suggested extensions or modifications to the original model. Extensions of the four P's are often included in cases such as services marketing where unique characteristics (i.e. intangibility,
, heterogeneity and the inseparability of production and consumption) warrant additional consideration factors. Other extensions have been found necessary for retail marketing, industrial marketing, and internet marketing include "people", "process", and "physical evidence" and are often applied in the case of services marketing.
- the environment customers are in when they are marketed to
- service personnel and other customers with whom customers interact with. These people form part of the overall service experience.
- the way in which orders are handled, customers are satisfied and the service is delivered
- the tangible examples of marketing that the customer has encountered before buying the advertised product
- the ability to provide consumers with quality product using as few resources as possible
The 4Cs
In response to environmental and
changes in marketing, as well as criticisms towards the 4Ps approach, the 4Cs has emerged as a modern marketing mix model.
Consumer (or Client)
The consumer refers to the person or group that will
the product. This aspect of the model focuses on fulfilling the wants or needs of the consumer.
Cost
Cost refers to what is exchanged in return for the product. Cost mainly consists of the
value of the product. Cost also refers to anything else the consumer must sacrifice to attain the product, such as time or money spent on transportation to acquire the product.
Convenience
Like "Place" in the 4Ps model, convenience refers to where the product will be
. This, however, not only refers to physical stores but also whether the product is available in person or online. The convenience aspect emphasizes making it as easy as possible for the consumer to attain the product, thus making them more likely to do so.
Communication
Like "Promotion" in the 4Ps model, communication refers to how consumers find out about a product. Unlike promotion, communication not only refers to the one-way communication of advertising, but also the
communication available through social media.
Вопрос 2
Напишите вопрос к у из текста (в конце поставьте вопросительный знак)
- its emphasis on an inside-out view.
Вопрос 3
Напишите вопрос к у из текста (в конце поставьте вопросительный знак)
- they are often based around what has always been done.
Вопрос 4
Напишите вопрос к у из текста (в конце поставьте вопросительный знак)
- "selling" the organization's products and messages to the "outside" or external stakeholders.
Вопрос 5
Напишите вопрос к у из текста (в конце поставьте вопросительный знак)
- to understand the needs and wants of the consumer.
Вопрос 6
Напишите вопрос к у из текста (в конце поставьте вопросительный знак)
- yes, it has attracted a number of criticisms.
Вопрос 7
Напишите вопрос к у из текста (в конце поставьте вопросительный знак)
- clearly defined categories that are mutually exclusive, with no overlap.
Вопрос 8
Напишите вопрос к у из текста (в конце поставьте вопросительный знак)
-yes, it has extensive overlapping problems.
Вопрос 9
Напишите вопрос к у из текста (в конце поставьте вопросительный знак)
- such as personal selling.
Вопрос 10
Напишите вопрос к у из текста (в конце поставьте вопросительный знак)
- no, it lacks a strategic framework.
Вопрос 11
Напишите вопрос к у из текста (в конце поставьте вопросительный знак)
- when uncontrollable, external elements are an important aspect of the marketing environment.
Вопрос 12
Напишите вопрос к у из текста (в конце поставьте вопросительный знак)
- i.e. intangibility, perishability, heterogeneity and the inseparability of production and consumption.
Вопрос 13
Напишите вопрос к у из текста (в конце поставьте вопросительный знак)
- in response to environmental and technological changes in marketing.
Вопрос 14
Напишите вопрос к у из текста (в конце поставьте вопросительный знак)
- yes, it focuses on fulfilling the wants or needs of the consumer.
Вопрос 15
Напишите вопрос к у из текста (в конце поставьте вопросительный знак)
-it consists of the monetary value of the product.
Вопрос 16
Напишите вопрос к у из текста (в конце поставьте вопросительный знак)
- such as time or money spent on transportation to acquire the product.
Вопрос 17
Напишите вопрос к у из текста (в конце поставьте вопросительный знак)
- where the product will be sold.
Вопрос 18
Напишите вопрос к у из текста (в конце поставьте вопросительный знак)
-no. it also refers to whether the product is available in person or online.
Вопрос 19
Напишите вопрос к у из текста (в конце поставьте вопросительный знак)
-no, it also refers to the two-way communication available through social media.
Вопрос 20
Исправьте написание слова
emfases -
Вопрос 21
Исправьте написание слова
aprouch -
Вопрос 22
Исправьте написание слова
mesagis -
Вопрос 23
Исправьте написание слова
iksternal -
Вопрос 24
Исправьте написание слова
kritisizms -
Вопрос 25
Исправьте написание слова
eksclusif -
Вопрос 26
Исправьте написание слова
daimentions -
Вопрос 27
Исправьте написание слова
komunicashions -
Вопрос 28
Исправьте написание слова
praisin -
Вопрос 29
Исправьте написание слова
varaiabels -
Вопрос 30
Исправьте написание слова
phraimwok -
Вопрос 31
Исправьте написание слова
ankontrolabel -
Вопрос 32
Исправьте написание слова
deffishiensies -
Вопрос 33
Исправьте написание слова
junik -
Вопрос 34
Исправьте написание слова
entanggebiliti -
Вопрос 35
Исправьте написание слова
invaironement -
Вопрос 36
Исправьте написание слова
fisikal -
Вопрос 37
Исправьте написание слова
prodaktiviti -
Вопрос 38
Исправьте написание слова
coshial -
КлР 16.12 - H&M collaborations
Вопрос 1
Заполните пропуски предложенными вариантами
H&M is a Swedish
clothing-retail company known for its clothing for men, women, teenagers and children. H&M and its associated companies in 62 countries with over 4,500 stores and as of 2015 around 132,000 people. It is the second-largest global retailer, just behind Spain-based Inditex (parent company of Zara ). The company has a on-line presence, with on-line shopping available in 33
.
The company was
by Erling Persson in 1947, when he his first shop in Vasteras, Sweden. The shop, called Hennes (Swedish for "hers"), exclusively sold clothing. A store was opened in Norway in 1964. In 1968, Persson the hunting apparel retailer Mauritz Widforss, which led to the inclusion of a
collection in the product range and the name change to Hennes & Mauritz.
Вопрос 2
Выберите верные утверждения
Выберите один или несколько ов:
a. Hennes exclusively sold women's clothing.
b. It has on-line shopping available in 33 countries.
c. Persson acquired the hunting apparel retailer at the end of the 60s.
d. It employed around 132,000 people in 2017 .
e. H&M is known for its fast-fashion clothing for men.
f. H&M and its associated companies operate in 60 countries.
g. The name was changed to Hennes & Mauritz after acquiring Mauritz Widforss retailer.
h. H&M is a parent company of Zara.
i. The company was founded by Erling Persson in 1974.
Вопрос 3
Частично правильный
Баллов: 12,00 из 14,00
Напишите глаголы в скобках в нужном времени (Past Simple Active or Passive, Present Simple (2))
The company 1)
(list) on the Stockholm Stock Exchange in 1974. Shortly after, in 1976, the first store outside Scandinavia 2)
(open) in London. H&M 3)
(continue) to expand in Europe, and 4)
(begin) to retail online in 1998, when it 5)
(be) able to buy the domain hm.com from a company called A1 in a non-published domain transaction. The two-letter domain 6)
(register) in the early 1990s, but data on the first registration 7)
(lose). The opening of the first U.S. store on 31 March 2000, on Fifth Avenue in New York 8)
(mark) the start of the expansion outside of Europe.
In 2008, the company 9)
(announce) in a press release that it would begin selling home furnishings. Initially distributed through the company's online catalogue, there 10)
(be) now H&M Home stores located internationally.
Following expansion in Asia and the Middle East and the launch of concept stores including COS, Weekday, Monki, and Cheap Monday, in 2009 and 2010, branding consultancy Interbrand 11)
(rank) the company as the twenty-first most-valuable global brand, making it the highest-ranked retailer in the survey. Its worth 12)
(estimate) at $12–16 billion.
H&M 13)
(operate) 2,325 stores at the end of 2011, and 2,629 stores at the end of August 2012. Its 3,000th store 14)
(open) in September 2013 in Chengdu, China.
Вопрос 4
Напишите вопрос к данному у из текста (в конце поставьте вопросительный знак)
- in 1974.
Вопрос 5
Напишите вопрос к у из текста
- in London.
Вопрос 6
Напишите вопрос к у из текста
- in 1998.
Вопрос 7
Напишите вопрос к у из текста
-a company called A1.
Вопрос 8
Напишите вопрос к у из текста
- in the early 1990s.
Вопрос 9
Напишите вопрос к у из текста
- The opening of the first U.S. store on 31 March 2000.
Вопрос 10
Напишите вопрос к у из текста
-that it would begin selling home furnishings.
Вопрос 11
Напишите вопрос к у из текста
- through the company's online catalogue.
Вопрос 12
Напишите вопрос к у из текста
- as the twenty-first most-valuable global brand.
Вопрос 13
Напишите вопрос к у из текста
- $12–16 billion.
Вопрос 14
Напишите вопрос к у из текста
- 2,629 stores.
Вопрос 15
Напишите вопрос к у из текста
- in Chengdu, China.
Вопрос 16
Напишите глаголы в скобках в нужном времени (Past Simple Active or Passive (1)
In November 2004, selected company stores 1)
(offer) an exclusive collection by fashion designer Karl Lagerfeld. The press 2)
(report) large crowds and that the initial inventories in the larger cities 3)
(sell) out within an hour, although the clothes were still available in less fashion-sensitive areas until the company 4)
(redistribute) them to meet with demand.
In 2008, H&M 5)
(use) the song "Hang On" by British singer-songwriter Lettie as background music to its UK website.
For spring and summer 2009, the British designer Matthew Williamson 6)
(create) two exclusive ranges for the company – the first being a collection of women's clothes released in selected stores. The second collection 7)
(see) Williamson branch into menswear for the first time, only in selected stores. The second collection also 8)
(feature) swimwear for men and women and was available in every company store worldwide. On 14 November 2009, the company 9)
(release) a limited-edition diffusion collection by Jimmy Choo featuring shoes and handbags, ranging from £30 to £170 including a range of men's shoes. The collection also 10)
(include) clothing designed by Choo for the first time, many garments made from suede and leather, and was available in 200 stores worldwide, including London's Oxford Circus store.
Вопрос 17
Найдите в тексте на вопрос (в конце поставьте точку)
When did selected company stores offer an exclusive collection by fashion designer Karl Lagerfeld?
Вопрос 18
Найдите в тексте на вопрос
How fast were the initial inventories in the larger cities sold out?
Вопрос 19
Найдите в тексте на вопрос
Where were clothes still available?
Вопрос 20
Найдите в тексте на вопрос
Whose song did H&M use in 2008?
Вопрос 21
Найдите в тексте на вопрос
How many exclusive ranges did the British designer Matthew Williamson create for the company?
Вопрос 22
Найдите в тексте на вопрос
What did a limited-edition diffusion collection by Jimmy Choo feature?
Вопрос 23
Найдите в тексте на вопрос
What were many garments designed by Choo made from?
Вопрос 24
Найдите в тексте на вопрос
Was Jimmy Choo’s collection available in London's Oxford Circus store?
Вопрос 25
Баллов: 13,67 из 14,00
Напишите глаголы в скобках в нужном времени (Past Simple Active or Passive)
On 4 October 2012, Japanese Vogue editor Anna Dello Russo 1)
(launch) an accessories collection at H&M as Paris Fashion Week 2)
(draw) to an end. The collection 3)
(stock) in 140 H&M stores worldwide and 4)
(also \ sell) through the H&M website.
Isabel Marant 5)
(be) a collaboration designer for Fall 2013 and for the first time 6)
(make) a men's collection to accompany the women's collection. The collaboration 7)
(sell) out very quickly in cities across the globe and 8)
(heavily \ anchor) in sales online as well.
The 2015 Christmas campaign 9)
(be) in collaboration with the pop star Katy Perry, who also 10)
(sing) the commercial soundtrack "'Every Day Is A Holiday".
In February 2017, Zara Larsson 11)
(design) a "playful, young, empowering and little glamorous" collection with H&M. After 20 years, Naomi Campbell 12)
(come) back to collaborate for a global female empowerment commercial spot with H&M. She 13)
(wear) clothes that blur the line between masculine and feminine and in the spot-video she also 14)
(lip-synce) "Wham Rap (Enjoy What You Do)" by Wham!.
Вопрос 26
Баллов: 8,00 из 12,00
Выберите верные утверждения
Выберите один или несколько ов:
a. Katy Perry sang the commercial soundtrack "'Every Day Is A Holiday".
b. Isabel Marant was a collaboration designer for spring 2013.
c. Anna Dello Russo is Japanese designer.
d. Naomi Campbell haven’t collaborated for 20 years.
e. Zara Larsson designed a classic collection with H&M.
f. Isabel Marant’s collection wasn’t available in online sales .
g. Isabel Marant made a men's collection as well as the women's collection.
h. Anna Dello Russo’s collection was stocked in 140 H&M stores worldwide.
i. Naomi Campbell wore clothes that blur the line between masculine and feminine.
Итоговый тест
Вопрос 1
Баллов: 22,00 из 22,00
Сопоставьте русские и английские слова
purchasing
disruptive
ad blocking
affiliate
online content
controversial
subject to
advertising
promotional
regulation
revenue
integrate
generate
surpass
marketing
software
consumer
deliver
declining
behind paywalls
broadcast
publisher
Вопрос 2
Баллов: 9,00 из 9,00
Заполните пропуски словами из списка
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to
promotional marketing messages to consumers. Many consumers find online advertising
and have increasingly turned to ad blocking for a variety of reasons.
When software is used to do the purchasing, it is known as programmatic advertising.
Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves a publisher, who integrates advertisements into its online
, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising who help generate and place the ad copy, an ad server which technologically the ad and tracks statistics, and advertising
who do independent promotional work for the advertiser.
In 2016, Internet advertising
in the United States surpassed those of cable advertising and broadcast television. In 2017, Internet advertising revenues in the United States totaled $83.0 billion, a 14% increase over the $72.50 billion in revenues in 2016. And research estimates from 2019’s online advertising spend puts it at $125.2 billion in the United States, some $54.8 billion higher than the spend on television ($70.4 billion).
Many common online advertising
are controversial and, as a result, have been increasingly subject to regulation. Online ad revenues also may not adequately replace other publishers' revenue streams. Declining ad revenue has led some publishers to place their content behind
Вопрос 3
Выберите верные утверждения
Выберите один или несколько ов:
a. Advertiser integrates advertisements into its online content.
b. An ad server generates and places the ad copy.
c. Advertising affiliates do independent promotional work for the advertiser.
d. Advertising agency technologically delivers the ad and tracks statistics.
e. Publisher provides the advertisements to be displayed on the publisher's content.
f. In 2006, Internet advertising revenues in the United States surpassed those of cable advertising and broadcast television.
g. Many common online advertising practices have been increasingly subject to regulation.
h. Online advertising is a form of marketing.
i. Online advertising doesn’t include SEM
j. Online advertising uses the Internet to deliver promotional marketing messages to consumers.
k. Rising ad revenue has led some publishers to place their content behind paywalls.
Вопрос 4
Сопоставьте русские и английские слова
slot
mobile tower
aggregation
obtain more traffic
behavioral
supplement
convey
return on investment
graphics
display advertising
unique identifier
refine
Вопрос 5
Сопоставьте русские и английские слова
narrow
particular trait
geotargeting
appear
untargeted
detailed profile
logo
billboard
target
retarget
sign
social media
Вопрос 6
Заполните пропуски словами из списка
Display advertising
Display advertising conveys its advertising
visually using text, logos, animations, videos, photographs, or other . Display advertising is commonly used on social media, websites with slots for , and in real life. In real life, displace advertising can be a sign in front of a building or a alongside a highway. The goal of display advertising is to obtain more traffic, clicks, or for the advertising brand or organization. Display advertisers frequently target users with particular traits to increase the ads' . Online advertisers (typically through their ad servers) often use , which are unique identifiers of specific computers, to decide which ads to serve to a particular . Cookies can track whether a user left a page without buying anything, so the advertiser can later
the user with ads from the site the user visited.
As advertisers collect data across multiple external websites about a user's online
, they can create a detailed profile of the user's interests to deliver even more targeted advertising. This aggregation of data is called targeting. Advertisers can also target their audience by using contextual to deliver display ads related to the content of the web page where the ads appear. Retargeting, behavioral targeting, and contextual advertising all are designed to increase an advertiser's
on investment, or ROI, over untargeted ads.
Advertisers may also deliver ads based on a user's suspected geography through
geotargeting. A user's IP address communicates some geographic information (at minimum, the user's country or general region). The geographic information from an IP can be supplemented and refined with other proxies or information to narrow the range of possible locations. For example, with mobile devices, advertisers can sometimes use a phone's GPS receiver or the location of nearby mobile
towers. Cookies and other persistent data on a user's machine may provide help narrowing a user's location further.
Вопрос 7
Выберите верные утверждения
Выберите один или несколько ов:
a. Advertisers create a detailed profile of the user's interests to deliver even more targeted advertising.
b. Display advertising is never used in real life.
c. Cookies can’t track whether a user left a page without buying anything.
d. Advertisers use a phone's GPS receiver or the location of nearby mobile towers.
e. Cookies are unique identifiers of specific computers.
f. Display advertising conveys its advertising message verbally.
g. The goal of display advertising is to obtain more traffic, clicks, or popularity for the advertising brand or organization.
h. Display advertising is commonly used on social media.
i. Retargeting, behavioral targeting, and contextual advertising are designed to decrease an advertiser's ROI.
j. Advertisers collect data on single website about a user's online activity.
Вопрос 8
Баллов: 24,00 из 24,00
Напишите 12 вопросов к тексту:
3 общих, 3 разделительных, 3 специальных, 3 альтернативных
Is display advertising commonly used on social media, websites with slots for advertisements, and in real life?
Do advertisers collect data across multiple external websites about a user's online activity?
May advertisers also deliver ads based on a user's suspected geography through geotargeting?
Display advertising conveys its advertising message visually using text, logos, animations, videos, photographs, or other graphics, doesn't it?
Advertisers can create a detailed profile of the user's interests to deliver even more targeted advertising, can't they?
Display advertisers frequently target users with particular traits to increase the ads' effect, don't they?
What is designed to increase an advertiser's return on investment, or ROI, over untargeted ads?
Why do advertisers create a detailed profile of the user's interests?
How can the geographic information from an IP be supplemented and refined?
Is display advertising commonly used on social media, websites with slots for advertisements or in real life?
Is the goal of display advertising to obtain more traffic, clicks, or popularity for the advertising brand or organization or to spend money for fun?
Does display advertising convey its advertising message verbally or in the written form?
