Управление глобальным влиянием китайской киноиндустрии: стратегические рекомендации

Работа на английском языке

The study aims to offer a comprehensive understanding of the current state, challenges, and prospects of the Chinese film industry, providing practical recommendations for stakeholders seeking to strengthen the global influence of Chinese cinema.

INTRODUCTION 4

1. CHINESE CINEMA FROM THE POINT OF VIEW OF SOFT POWER AND THE THEORETICAL FOUNDATIONS OF FILM INDUSTRY MANAGEMENT 8

1.1 Chinese cinema in the context of globalization 8

1.2 Value creation processes in film industry 16

1.3 Strategic approaches to manage the film industry 20

2. ANALYSIS OF CHINA'S POSITION IN THE INTERNATIONAL FILM ARENA AND IDENTIFICATION OF SUCCESS FACTORS 25

2.1 Analyses of data for the Chinese cinema market: box office, audience, foreign performance 25

Table 2.1.1 Top 20 countries where Hollywood had the highest grossing in 2023 [n] 26

2.2 Comparative analysis of Hollywood and Chinese approaches to film industry management 33

2.3 Case-study analysis of domestic and co-production films to identify success criteria 37

2.4 Determination of factors influencing the further development of the Chinese film industry 43

3. STRATEGIC RECOMMENDATIONS FOR EXPANDING THE GLOBAL INFLUENCE OF THE CHINESE FILM INDUSTRY 49

3.1Coopetition with Hollywood: articulating the direction of the strategy and justifying its validity 49

3.2 Recommendations for integrating coopetition strategy into the modern Chinese film industry 52

CONCLUSION 62

Literature: 66

I. Scientific literature 66

II. Electronic sources 69

1. Acland, Ch. Global Alliances and the Current Cinema / Charles R. Acland // Screen Traffic: Movies, Multiplexes and Global Culture. – Duke University Press, 2003. – P. 3–23. – ISBN: 978-0-8223-8486-1.

2. Aksoy, A., Robins, K. (1992). Hollywood for the 21st Century: Global Competition for Critical Mass in Image Markets / Asu Aksoy, Kevin Robins // Cambridge Journal of Economics, 1992. – No. 16. – P.1–22. 

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27. Zhang, Y. Hollywoods Global Strategy and the Development of Chinese Film [Electronic source]. – URL: http://scholar-press.com/uploads/papers/qdCOflSzbxFYNzTM6o8VBPIKJEyQEOgeFRSfzlPW.pdf (date of treatment: 22.04.2024).