Сравнение компаний McDonald's и Hesburger
В приложении добавляю условия оформления и требования сравнений:
Объем работы - 6-10 страниц
Students choose 2 rival companies and make a comparison.
The report should include the following information:
1. Title page
2. Table of Contents
3. Introduction (The aim and tasks of the report; why the author chose these companies, etc.)
4. The main part
a) Company profiles (legal type, ownership, main business activities, location, structure, number of staff, annual turnover, market share, etc.)
b) Products/services (product portfolio, product lines, main brands, pricing strategies, distribution, etc.)
c) Marketing and advertising (recent marketing and advertising activities, homepage, etc.)
5. Conclusion (Conclusions and recommendations)
6. List of used literature/sources (both references throughout the report – in-text references and the Bibliography list are obligatory!)