Specific Features of Social Media Marketing in International Fashion Company on Developed and Developing Markets: the case of Zara in Russia and the USA"

•Chapter 1. Theoretical Aspects: Theoretical basis for specific features of social media marketing on developed and developing markets.

•1.1 Social media marketing on developing and developed markets.

•1.2 Social media marketing on developing and developed markets in fashion sphere.

•1.3 Specific features of social media marketing on developing and developed markets in international fashion company.

•Chapter 2. Analytical part: The case study of specific features of social media marketing in Zara (Russia and USA)

•2.1 Overview of Social Media Marketing in fashion industry on developing and developed markets

•2.2 Overview of international fashion company Zara.

•2.3 Specific features of social media marketing in Zara (Russia) (quantitative and qualitative data)

•2.4 Specific features of social media marketing in Zara (USA) (quantitative and qualitative data)

•Chapter 3. Findings and proposals for applying in business practice

•3.1 Comparison of specifics of social media marketing identified on the example of Zara in Russia and USA with a theoretical basis. (recommendations)

•3.2 Recommendations and guidance for the future social media marketing strategies for international fashioncompanies for developed and developing markets. Case of Zara

•Conclusion

•References

•Appendices